RBC Capital Markets (RBC CM) is the corporate and investment banking business of the Royal Bank of Canada. With 7,300 direct employees located in 70 offices in 15 countries, RBC CM had revenue in fiscal 2023 of $11.1 billion and a net income of $4.1 billion. Over 70% of RBC CM’s revenue is generated outside of Canada.Branding and marketing communications responsibilities: • Areas include brand strategy, product marketing, market research, philanthropy and donations, advertising, trade media relations, sponsorships, promotions, marketing collateral, social media, awards management, conference and event planning, email and web communications. • Develop and execute an annual global brand communications plan to raise awareness and understanding of RBC Capital Markets (RBC CM). This strategy is designed to educate clients and prospects in each of our major markets and support RBC CM’s business strategy.• Build and implement marketing communications strategies to support the annual business plans of high-growth RBC CM businesses. • Conduct and analyze client and market research to gauge the perception of RBC CM and its specific products and services. The research guides our marketing communications strategies and is also used to make structural changes to our product and service offering.• Provide the businesses with marketing communications services required to implement marketing strategies and promote their products and services. Management responsibilities: • Built and manage a 40-person global marketing communications group (with 5 direct reports) to support RBC CM’s businesses in the US, Canada, the UK and Europe, Asia and Australia. Initial group consisted of 2 people in 2003.• Establish the group's annual business plan and manage resources against this plan.• Oversee the annual marketing planning process for the businesses and the execution of a multi-million dollar marketing communications budget.

A communications and public relations consulting firm specializing in the use of internet technology to achieve public affairs, investor relations, corporate communications and marketing communications objectives. In 2003, iStudio had 30 employees and over $3 million in revenue. Clients included Canadian Bankers Association, CIBC, CNR, Canadian Wheat Board, GlaxoSmithKline, TD Bank and Inco Limited.Communications and marketing responsibilities: · Advised marketing and public affairs executives on the use of digital communications to achieve objectives relating to media, government and investor relations, internal and marketing communications.· Oversaw the technical development and design of web sites and other digital communications tools.· Specialized in online marketing, media relations, investor relations, crisis communications, government relations and issues management.Management responsibilities:· Developed and implemented the annual marketing communications plan for the company.· Jointly managed the company's strategic direction, business planning and development.· Oversaw the company’s sales plan and managed a staff of five.

Communications responsibilities:· Provided strategic communications and issues management advice to the President and CEO, and the Association’s senior management.· Developed and implemented strategic communications and marketing plans to reposition the banking industry's public image and address specific issues related to the industry.· Launched and managed the banking industry’s public affairs strategy, “Building a Better Understanding”, one of the largest programs of its kind in Canada. The high-profile campaign involved a proactive media strategy, extensive outreach, national television and print advertising, as well as a series of 15 educational booklets on financial topics. Over 3.5 million copies of the booklets were requested by Canadians over a two-year period.· Acted as a media spokesperson on issues concerning the banking industry.· Responsibilities included public opinion research, media relations, event planning, internal communications, speech writing, sponsorships, issues and crisis management, corporate and web communications.Management responsibilities· Managed five communications suppliers and a multi-million dollar budget.· Restructured the 22-person public affairs department and defined new roles and responsibilities. Managed 4 direct reports.

Government relations and communications responsibilities:· Provided strategic advice to senior corporate executives on government relations and issues management.· Created and executed strategic government relations and communications plans to manage corporate issues where government was the key decision maker.· Clients included The Canadian Red Cross, Rolls-Royce Industries, Bank of Montreal and JP Morgan.

· Wrote speeches, press releases, questions and statements for members of the House of Commons and Senate of Canada.· Researched issues and developed policy statements and positions.· Created and implemented communications strategies to promote specific policy positions.