o Campaign Management- Developed and executed integrated campaigns addressing the different stages of the buyer’s journey. Managed Events, Webinars, Social tactics, Paid Media, Email campaigns and projected managed the creation of website and assets. o Campaign analysis and optimization- Applied data driven techniques to analyze campaign results at each stage of the funnel, conducted A/B testing, analyzed the performance of assets and landing pages, and implemented corrective actions. o Response Lead Management-Implemented optimal RLM strategy, Created Nurture streams, Led Campaign enablement and ensured responses are routed flawlessly to Sellers and Business Partners.

o Campaign execution - Executed demand generation campaigns and nurture programs using Marketo and setup Paid search and Remarketing on Google AdWords. Created Social media plans and managed Longview’s social presence on all social channels.

o Campaign Management - Managed end-to-end campaigns that delivers the right mix of inbound and outbound tactics to progress pipeline and create new leads for IBM North America Markets. o Digital Marketing- Developed digital media strategies and managed Paid, Organic and Social tactics to ensure effective utilization of digital marketing budgets.

o Marketing Campaigns - Worked closely with Sales team to understand client priorities and developed integrated marketing campaigns and implemented optimum mode of promotions in ATL (Print ads, Radio, Online) and BTL (Road Shows, Billboards, Leaflets). o Agency management - Created media briefs and worked with agencies for creative designs, print ads, radio activations and event execution.