I lead our Solutions Partner GTM & Enablement Team with the goal of activating and enabling our global partners to capture the full opportunity within the ecosystem, while bringing new and existing products to market, jointly.

Marketing fellow at HubSpot driving our go-to-market efforts with and through our growing ecosystem of partners. A 'Marketing Fellow' at HubSpot is described as "a highly experienced and accomplished individual who brings a unique and specific subject matter expertise that is difficult to find in the market" and who works as an autonomous leader within the org.My role sits at the intersection of Product Marketing, Partner Marketing, Sales Enablement, Product Readiness and Partnerships.

Led our partner efforts in launching two key product lines -- CMS Hub and Operations Hub.In this role, I was focused on enabling thousands of incredible partners across the globe with HubSpot‘s products and showing them how they can successfully service our customers.

Embedded our global solutions partners into HubSpot's go-to-market plans by creating a 'partner-first mindset' within the company across all teams.

Contribute to the PartnerHacker community, site and blog.

As brand marketing manager, I'm in charge of developing digital strategies and communications that help support our corporate brand and how we're perceived by customers, partners and candidates. Working cross-functionally with almost every team within the org, I was the story teller who was evangelizing what we did best.• My role is a mix of Corporate Communications, Digital Marketing, Media Buying, Program Management and Creative Brand Strategy• In charge of new media partnerships: brief, launch, test and double down on untapped mediums• Brand Management: "the brand guardian" - manage external assets, signage, and digital media• Cross-functional program management: Engineering, Sales, Channel Partners, Marketing• Content: manage content calendar, videos, podcast, blog and Turbonomic bloggers• Ghost writer for c-level executives; blogs, articles, social posts, emails, and presentation prep• Internal Communications: corporate communications, weekly newsletters• External Communications: manage content across six media publishers in NYC, Boston and EMEA• Events: Create and manage targeted events to build localized brand awareness in NY, Boston and Toronto• Meetup organizer for White Plains Software Engineering, Engineering the Cloud and Boston Sales• Develop measurable marketing plans to drive awareness and build impactful pipeline

SEO, SEM, Paid Search, Display and Video Advertising:• Led advertising strategy and campaign management for search, video and display across a demand generation team of 4• Built and executed successful SEM strategies that drove valuable sales qualified leads• Turned our Paid Search and Video channels into value-add, ROI positive within months• Worked cross-functionally with Sales, Creative and Product Marketing teams to build campaigns that were aligned with company goals• Reported to VP of Marketing and presented campaigns and results to CMO on a weekly basis• Direct Message me for specific numbers in which I drove within these channels

• Advertising Strategy and Campaign Management• Competitive Analysis• Market Research

Right out of college, I went to work for the E-Commerce giant, Wayfair.com on their private label brand, Joss & Main. I was tasked with: managing Google, Bing and Yahoo PPC and Display advertising, account restructuring, and reported to the GM of the BU on a weekly basis. • Acquisition Marketing at Wayfair.com's private brand, Joss & Main• Structured, Analyzed & Optimized search + display campaigns for a billion dollar brand• Monitored & adjusted daily advertising budgets exceeding $80,000• Acquired thousands of new site members daily, lowered the cost per acquisition & increased revenue• Assisted in Managing over 500,000 keywords on Google, Bing & Yahoo advertising platforms• Worked cross-functionally with Creative(Ad Creation), Engineering & Marketing teams (operations)• Increased conversion rate by 35% on a single keyword within a day with landing page changes• Executed timed promotions through digital advertising media (Google Adwords, Bing, Yahoo Stream)

• Executed merchandising projects for big box and retail stores• Focused on product placement strategies to increase sales and drive higher product volume• Negotiated with store management & clients on shipments, product placement and inventoryP&G Brands represented: -Tide - Crest - Pantene - Ivory - Olay - Downey - Gain - Bounty - Duracell - CharminKelloggs Brands: - NutriGrain - Special K - Cheez-its - FiberPlus - KeeblerKraft Brands: - Philadelphia - Ritz - Kool-aid - Oscar Mayer - Kraft Cheese - Maxwell House

As a co-founder of the UMass Amherst branch of the Delete Blood Cancer registry, I helped coordinate record sized Drives that targeted college students. To date we have created the largest collegiate registry in the Northern United States and are on pace to become the largest in the country.• Leveraged social networks and recruited over 100 students from various colleges• Worked cross-functionally with Delete Reps covering the New England region• Planned, Executed and Led campaigns/programs on UMass campus to increase awareness• Generated meaningful content that connected with college-aged students• Increased the UMass branch registry to over 10,000 registered students in 4 years

Consulted various small businesses on digital marketing strategies, inbound methodology, merchandising and branding.Customers included: E-Commerce business (golf gear and services), Local restaurants, Healthcare app, and others

I worked within a team of sales associates and upper-level management to increase brand awareness during a new store opening. Communicated and executed sales with consumers in the Greater Boston area to drive increased revenue to the Kellogg Companies brands.

Led marketing campaign for the promotion of Camp Bisco 11' on the University of Massachusetts Campus. Targeted the niche college market and hosted various promotion events. Camp Bisco is an annual music festival which had 20,000 people attend in its 11th year.