Jeff Hackett

Jeff Hackett Email and Phone Number

GM, Business Development at The Trade Desk @ The Trade Desk
Jeff Hackett's Location
New York City Metropolitan Area, United States, United States
About Jeff Hackett

Experienced and accomplished business leader with a passion for driving results and team success. Proven ability to motivate, inspire others and drive sales excellence across large teams. Strong belief in culture of learning and constant improvement. Highly adept at applying data and story-telling to demonstrate vision of success. Able to understand and translate technical details into client-friendly speak. Able to form strong internal and external relationships with key stakeholders. Incessant passion for advertising/marketing across audio, digital, mobile, video, social, connected TV/OTT, out of home, traditional media, and staying abreast of key industry trends and innovations.

Jeff Hackett's Current Company Details
The Trade Desk

The Trade Desk

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GM, Business Development at The Trade Desk
Website:
thetradedesk.com
Jeff Hackett Work Experience Details
  • The Trade Desk
    Gm, Business Development
    The Trade Desk Jun 2021 - Present
    Ventura, Ca, Us
  • Gravy Analytics - Real-World Location Intelligence
    Advisory Board Member
    Gravy Analytics - Real-World Location Intelligence Jun 2020 - Present
    Ashburn, Virginia, Us
    * Actively advising Gravy Analytics as member of Advisory Board* Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world.
  • Upstream Group
    Advisory Board Member
    Upstream Group Aug 2018 - Present
    Shelburne, Vermont, Us
    • Actively advise leading sell-side consultancy and leadership development program (Seller Forum)• Work closely with Doug Weaver (CEO) to form the content, recruit outside speakers (agency/brand leaders), and take active presentation role at each Seller Forum
  • Conviva
    Vp Sales, Americas
    Conviva Nov 2020 - Jun 2021
    Foster City, Ca, Us
  • Tickr
    Advisor
    Tickr Jul 2020 - Oct 2020
    San Francisco, Ca, Us
    Tickr has built the premier marketing and media analytics platform for agencies, consultants, and brands. Tickr’s software-as-a-service (SaaS) platform gives agencies the ability to unify client data into a single source of truth for more efficient reporting, better decision-making, and real-time control over PR, marketing and advertising performance.
  • Groundtruth
    Svp Sales, North America
    Groundtruth Oct 2017 - Jun 2020
    • Drove 100% achievement against $85MM+ revenue plan for North American demand-side business• Led team of 80+ personnel across business development, client service, creative services, and sales• Member of GroundTruth’s executive leadership team• Led GroundTruth’s strategic partnerships with Dentsu, IPG and MediaLink• Executive sponsor for GroundTruth’s Women@GroundTruth initiativeKey Achievements:• Expanded GroundTruth’s direct relationships with top Fortune 500 brands (i.e. AB InBev, Coach, Hershey, Microsoft, Sprint, etc.) • Successfully expanded GroundTruth’s strategic partnership with IPG, spanning multiple units• Led GroundTruth’s efforts to expand the Dentsu U.S. relationship, driving direct data/supply integrations and 4x revenue growth in 2019• Led commercial launch for GroundTruth’s self-serve platform across the Enterprise market, signed multiple IPG clients and regional agencies, reached $2MM run-rate by fourth quarter• Stabilized GroundTruth’s $80MM+ demand-side business in first year and returned to growth in second year (from negative growth upon joining the company)• Launched GroundTruth’s Shopper Marketing commercial team/focus, built local presence in Bentonville, and generated $4MM+ revenue in first year• Merged GroundTruth’s client service organization together with the sales team, driving better alignment and collaboration across both teams, and provided new opportunities for various employees• Restructured the regional sales teams, opening up pod-level leadership roles for five directors
  • Mobile Marketing Association
    Board Member, North America
    Mobile Marketing Association May 2017 - Aug 2018
    New York City, Nyc, Us
    Thrilled to join this board and help drive mobility forward!
  • Adcolony
    Svp, U.S. Brand Sales
    Adcolony Jan 2017 - Oct 2017
    Los Angeles, California, Us
    • Responsible for $150MM+ revenue and P&L across U.S. demand-side business (ad agencies, brands, agency holding companies)• Led team of 80+ personnel across client service, measurement, sales, sales strategy, and partnerships• Member of AdColony’s executive leadership team• Represented AdColony on the Mobile Marketing Association’s North America Advisory Board• Led AdColony’s strategic partnership with Horizon Media, including exclusive mobile partner status and committed spend
  • Comscore, Inc.
    Executive Vice President
    Comscore, Inc. Nov 2010 - Dec 2016
    Reston, Va, Us
    • Responsible for $100MM+ revenue and P&L across U.S. Digital Media client base• Managed team of 65+ personnel across sales, sales support, and account management• Established and led key relationships with industry partners across data and platform sectors• Actively mentored rising stars across other parts of the organizationKey Achievements:• Launched Comscore’s first-ever dedicated Advertising Agency sales team in 2011, and drove 44% increase in total sales in first year; began 2011 with a team of 3 and ramped up to 30 by Q3• Scaled Comscore revenue from $15MM to $100MM+ within 5 years, hiring 30+ sellers during that span• Transitioned Comscore’s go-to-market approach from product-driven structure to client-driven structure
  • Comscore, Inc.
    Senior Vice President, Sales
    Comscore, Inc. Jan 2009 - Nov 2010
    Reston, Va, Us
    Responsible for comScore's US Media Metrix Sales and Service team across all U.S. based clients.
  • Comscore, Inc.
    Vice President, Sales
    Comscore, Inc. Jan 2008 - Dec 2008
    Reston, Va, Us
    Responsible for the US sales and service team of comScore's syndicated measurement unit.
  • Comscore, Inc.
    Director, Agency Sales
    Comscore, Inc. Feb 2007 - Dec 2007
    Reston, Va, Us
    Responsible for advertising agency relations and sales of comScore's Media Metrix product suite
  • Comscore, Inc.
    Sales Manager
    Comscore, Inc. Jan 2003 - Jan 2007
    Reston, Va, Us
  • Initiative Media
    Account Strategist
    Initiative Media Jun 1999 - Jan 2003
    New York, Ny, Us
  • Mccann-Erickson
    Media Planner
    Mccann-Erickson Mar 1999 - Jun 1999
    New York, Ny, Us
  • Lowe & Partners/Sms
    Asst. Media Planner
    Lowe & Partners/Sms Jun 1998 - Mar 1999
    London, Gb

Jeff Hackett Skills

Comscore Digital Media Digital Strategy Online Advertising Mobile Advertising Ad Networks Mobile Marketing Analytics Digital Marketing Ad Serving Web Analytics Behavioral Targeting Media Buying Social Media Marketing Market Research Display Advertising Rich Media Client Development Manage Client Relationships Sem

Jeff Hackett Education Details

  • State University Of New York Cortland
    State University Of New York Cortland
    Communication Studies

Frequently Asked Questions about Jeff Hackett

What company does Jeff Hackett work for?

Jeff Hackett works for The Trade Desk

What is Jeff Hackett's role at the current company?

Jeff Hackett's current role is GM, Business Development at The Trade Desk.

What is Jeff Hackett's email address?

Jeff Hackett's email address is je****@****ail.com

What is Jeff Hackett's direct phone number?

Jeff Hackett's direct phone number is +191771*****

What schools did Jeff Hackett attend?

Jeff Hackett attended State University Of New York Cortland.

What skills is Jeff Hackett known for?

Jeff Hackett has skills like Comscore, Digital Media, Digital Strategy, Online Advertising, Mobile Advertising, Ad Networks, Mobile Marketing, Analytics, Digital Marketing, Ad Serving, Web Analytics, Behavioral Targeting.

Who are Jeff Hackett's colleagues?

Jeff Hackett's colleagues are Ted Viani, Chad Quilico, Tatsuya Yamanaka, Sue Chung, Caroline Thomas, Miguel Faria, Trina Dhar.

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