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I am a senior professional with extensive experience in intellectual property marketing and licensing. I have developed ingredient branding and licensing strategies to increase perceived value and create barriers to entry, and implemented subscription licensing to generate long term revenues.My competencies include relationship marketing, business model definition, term sheet development, and contract negotiation. I have extensive product marketing experience including product launch and promotion, third party ecosystem building, and competitive benchmarking.
Independent Consultant
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Senior Ip Marketing ProfessionalIndependent Consultant 2015 - PresentCambridge, United KingdomSpecialising on intellectual property licensing strategies and business models
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Evp & Gm, Internet Of Things Business UnitArm 2013 - 2014Cambridge, United KingdomSet up a new business to generate revenue from the Internet of Things. Defined a platform strategy to drive mass adoption and cloud services. Acquired and integrated Sensinode in Finland. -
Evp & Gm, System Design DivisionArm 2008 - 2013Cambridge, United KingdomGeneral Manager of the software tool business generating annual revenues of $50m. Restructured the business reducing costs by £3.5m. Appointed to the ARM Executive Committee in 2009.
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Vp Marketing, Processor DivisionArm 1998 - 2007Cambridge, United KingdomDefined and launched the Cortex processor family and ARMv7 Architecture. Pioneered ingredient branding with TrustZone security technology. Presented CPU roadmap at Industry conferences.
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Director Of MarketingPalmchip 1997 - 1998San Jose, CaStrategic and tactical marketing for IP products and design services. Managed design consulting project for ARM, and licensed semiconductor IP to Atmel corporation. -
Technical Marketing, EngineeringTexas Instruments 1989 - 1996Bedford, Nice, DallasMarketing Manager for the TI486 microprocessor family. Architect and Lead Engineer of world’s first PCI to Cardbus controller working with Apple and Compaq. Member Group Technical Staff.
John Cornish Skills
Frequently Asked Questions about John Cornish
What company does John Cornish work for?
John Cornish works for Independent Consultant
What is John Cornish's role at the current company?
John Cornish's current role is Senior IP Marketing Professional.
What is John Cornish's email address?
John Cornish's email address is jo****@****arm.com
What is John Cornish's direct phone number?
John Cornish's direct phone number is +140873*****
What schools did John Cornish attend?
John Cornish attended Ucl.
What skills is John Cornish known for?
John Cornish has skills like Licensing Agreements, Intellectual Property, Arm, Board Level Experience, Embedded Systems, Embedded Software, Product Marketing, Product Management, Strategic Partnerships, Semiconductor Industry, Go To Market Strategy, Mobile Devices.
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John Cornish
Greater Northampton Area, United Kingdom -
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