Jamie Helmick Email & Phone Number

United States

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

+ Serves as the thought-leader and decision-maker for overall digital strategy across 12 entertainment productions, representing more than $125 million in direct revenue annually, and more than $240 million annually when encompassing influence over the contracted 3rd party reseller ecosystem+ Responsible for the development and implementation of all paid and organic digital tactics and content including:+ Display/programmatic buying + SEM/SEO+ Social media (paid + organic content) + Website optimization + Tracking/Analytics + CRM+ Led digital revenue growth of 73% upon Cirque’s inaugural assumption of marketing responsibility from partners; achieved sustained incremental growth averaging 20% in the years following+ Key digital representative for the Resident Shows Division with financial partners and 3rd party IP holders, including:+ MGM Resorts International + The Beatles / Apple Corps Ltd+ Disney + Michael Jackson Estate+ NBC Universal + Treasure Island+ Oversee integration of digital strategy for new core products as well as company acquisitions, including Blue Man Group, which generated an incremental 4x digital ROI in the nine months succeeding acquisition+ Responsible for the growth, retention, and oversight of the digital media team members, as well as education of and collaboration with offline marketing teams and digital colleagues in other business units, assuring synergy over cannibalization

Las Vegas, Nevada Area

Develop and implement digital and interactive media strategies for all nine Las Vegas and Orlando-based shows with the goal of maximizing online revenue generation, as well as optimizing the online visibility of the Cirque du Soleil brand, developing the relationship and engagement with clients and consumers, and helping Business Units and Corporate Groups achieve their marketing goals, both domestically and internationally.Achievements include a 73% year-over-year lift in digital revenue, an overhaul of business unit direct response placement strategy in collaboration with key partners, as well as an overall expense-to-revenue ratio of 7% across all digital media in 2014.

Las Vegas, Nevada Area

Develop and implement the global social media vision and strategy seeking to maximize the presence of the Cirque du Soleil brand online, and ensure they blend harmoniously with the global marketing; strategies of Business Units and Corporate Groups;Collaborate with Marketing and Public Relations teams of Business Units and Corporate Groups on a global scale to implement long-term social media strategies; Develop business partnerships with the key players in social media (Facebook, YouTube, Twitter, Google+, etc.) and conduct social media campaigns with these players;Working with the Director of Marketing 360 and the Paid Social Analyst, measure the ROI of strategies and initiatives, and share conclusions and recommendations with Corporate Marketing teams, Business Units and Corporate Groups;Provide guidance in the use of social media, helping the company make effective use of social media

Strategize, schedule and create/write content for company social media pagesWork with the traditional marketing and international team(s) for the production of content around individual campaigns, including seasonal sales campaigns, as well as show launch and branding campaign, and, where applicable, creating a content schedule and supporting the event(s) with live social media coverage.Communicate with shows partners, including MGM Resorts International, Apple Records, and Disney on development and implementation of cross-channel content strategy and production, maintaining brand standards and appropriate links. Project management of new media-helmed projects, including Cirque du Soleil's foray into SXSW in 2013, as well as digital executions for other large initiatives including Comic-Con and aspects of show premieres, anniversaries, and other events.Collaborate with the public relationship department to ensure that all content on the pages is created in line with current PR initiatives, and all content and messaging provided by that team is pushed out across social channels, as needed.Maintain the new media department budget

Las Vegas, Nevada, United States