Moments, the social media app fueled by community and diversified music listening.➜ Leading customer research and documentation on our app's end users.➜ 3 qualitative research protocols, including conducting 50+ interviews and 2 case studies.➜ Multiple stages of A/B testing and usability studies with open bata in collaboration with dev + design team.➜ Working on outreach and initial launch!

Projects: AI chatbot, website rebrand, live support system.➜ Defined product scopes with stakeholder and competitor analysis, aligning marketing initiatives for branded AI chatbot that addresses educational equity for underprivileged students and communities.➜ Managed research survey questions, user stories, and workflows of NY high school students for constructive feedback and insights on end-user behavior.➜ Created cross-team design system and reponsive component libraries for cross-platform deliverables.➜ Promoted 24/7 Teach identity by making brand elements, logo, and website material from inception to feature launch.