Andy Yang

Andy Yang Email and Phone Number

Global Head of Creative and Brand Ads at TikTok @ TikTok
Sunnyvale, CA, US
Andy Yang's Location
Sunnyvale, California, United States, United States
About Andy Yang

As the Global Head of Creative & Brand Ads at TikTok, I lead a global team spanning 15+ countries, driving the development of the creator ecosystem and scaling AI-powered advertising solutions to help brands and creators thrive.Our focus is to:- Empower creators: Build a global ecosystem where creators can monetize their passions and drive cultural and economic impact.- Advance AI-driven advertising: Develop GenAI tools to streamline creative production, enable personalization at scale, and drive business growth.- Redefine brand success: Deliver tools and strategies that make advertising a driver of global innovation, meaningful connections, and growth.

Andy Yang's Current Company Details
TikTok

Tiktok

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Global Head of Creative and Brand Ads at TikTok
Sunnyvale, CA, US
Website:
tiktok.com
Employees:
73474
Andy Yang Work Experience Details
  • Tiktok
    Global Head Of Creative And Brand Ads At Tiktok
    Tiktok
    Sunnyvale, Ca, Us
  • Bytedance
    Global Head Of Creative & Brand Ads At Tiktok
    Bytedance Dec 2024 - Present
    China, China, Cn
    Lead a global team across 15+ countries, driving the growth of TikTok's creator ecosystem and scaling AI-powered advertising solutions. Our mission is to empower creators, brands, and third-party partners with innovative tools and strategies that unlock growth and cultural impact.
  • Bytedance
    Global Head Of Creative At Tiktok
    Bytedance May 2022 - Present
    China, China, Cn
    Lead a global team across 15+ countries unifying product development, engineering, and streamlined operations. We focus on empowering advertisers, creators, and third-party agencies within the TikTok ad landscape by providing comprehensive creative solutions and cutting-edge technology.A major initiative is the integration of Generative AI into creative workflows. We are at the forefront with tools like LLM Copilot and advanced AI video generation, revolutionizing storytelling and enhancing audience engagement.Driving the shift to short-form video, we aim to amplify revenue by breaking down creative barriers and producing top-tier content at scale.
  • Bytedance
    Head Of Engineering, Ads Creative & Ecosystem In Tiktok Monetization
    Bytedance Mar 2018 - May 2022
    China, China, Cn
    Lead the engineering department of Ads Creative and Ecosystem in TikTok/ByteDance. Aiming to build a global team to drive and lead the technology upgrade in the ads tech and creative industry, focusing on developing world-leading AI solutions for creative production, interpretation and optimization for advertisement, to empower advertisers and 3rd parties in the ads ecosystem to provide the best creative engagement experience to end users.
  • Fortuna Blockchain
    Director Of Products
    Fortuna Blockchain Sep 2017 - Mar 2018
    • Fortuna is the first blockchain platform for global OTC derivatives market, including options, forwards, swaps, and other derivatives linked to various underlying assets (such as stocks, commodities, currencies, interest rates, market indexes, etc). • Fortuna hopes to effectively solve the problems of high counterparty risk, low opertional efficiency, insufficient liquidity and limited derivatives types, which are faced by the current OTC derivatives market, through the blockchain system including asymmetric encryption, consensus algorithm, smart contracts and crypto token mechanism. • The core members of Fortuna team are from Yale University, Oxford University, Columbia University, University of Chicago, Tsinghua University and Zhejiang University, who have worked for McKinsey, OCC, Nomura, Microsoft, Alibaba, Baidu, Huawei, etc.• The angel investors of Fortuna are NEO Global Capital, Qtum, Loopring, Genesis Capital, Node Capital, Sun Zeyu, Consensus Capital, Zhi Zi Fund, etc.
  • Float Stone Investment (浮石资本)
    Senior Fund Manager
    Float Stone Investment (浮石资本) Oct 2012 - Sep 2017
    • Responsible for the design and development of the quantitative trading system, specifically, Alpha-strategy and back-testing subsystem.• Designed, implemented and optimized the stock trading system for the company from scratch. Including trend detection and daily analysis, trader and monitor perspective, trading data analysis subsystem, and quick market view subsystem, etc.
  • Baidu Inc.
    Senior Software Development Engineer
    Baidu Inc. Dec 2011 - Oct 2012
    Beijing, Cn
    Baidu's Big Search Architecture Department • Increase the Recall rate for big index and decrease the SSD read/write cost, for the heavy-tailed webpages (approximately 100 billion index, about PB (Petabyte) storage)• Essentially we use the following two strategies to build up the indexing: a). term segmentation instead of doc segmentation , achieving O(N) to O(1) running time improvements; b). synchronized processing to asynchronous processing.• By analyzing users' CPU time usages of the indexing and retrieval system, we found the most costing system functions and then optimized the corresponding algorithmic modules.

Andy Yang Skills

Distributed Systems Hadoop Algorithms Java Linux Server Architecture Web Services File Systems 区块链 C++ J2ee Mysql Python Architecture Perl Scalability Server Side Ico Trade

Andy Yang Education Details

  • Huazhong University Of Science And Technology
    Huazhong University Of Science And Technology

Frequently Asked Questions about Andy Yang

What company does Andy Yang work for?

Andy Yang works for Tiktok

What is Andy Yang's role at the current company?

Andy Yang's current role is Global Head of Creative and Brand Ads at TikTok.

What schools did Andy Yang attend?

Andy Yang attended Huazhong University Of Science And Technology.

What are some of Andy Yang's interests?

Andy Yang has interest in Science And Technology.

What skills is Andy Yang known for?

Andy Yang has skills like Distributed Systems, Hadoop, Algorithms, Java, Linux, Server Architecture, Web Services, File Systems, 区块链, C++, J2ee, Mysql.

Who are Andy Yang's colleagues?

Andy Yang's colleagues are Ted Bao, Damian Soto, Jerth Longasa, Sarah-Jane Bailey, Ahsan Panjwani, Changgen Li, Florencia Lipschitz Gaitan.

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