Media & Film Professional | Content Creator | Marketing StrategistWith a unique blend of filmmaking and marketing expertise, I bring stories to life both on screen and in the digital realm. As the founder of Shanghai BELLEMON Film Studio, I’ve led the production of impactful films like "TOUCHMENOT" and "Child of Peace", exploring human resilience and social themes. Additionally, I created a series of micro-documentaries that garnered millions of views globally, sparking important conversations on platforms like Bilibili and YouTube.In marketing, I've driven successful campaigns for major brands, blending creative storytelling with data-driven insights. From leading commercial projects for top CPG brands to growing social media engagement by over 10x, I thrive at the intersection of creativity and strategy.I am passionate about using visual media to inspire change and drive engagement, always aiming to balance artistic vision with measurable impact. Whether it's through film or digital content, I believe in the power of storytelling to connect, heal, and transform.Outside of work, I enjoy teaching Zumba® classes for both adults and kids, blending my love for fitness with community engagement.Feel free to click on my website for a preview of my portfolio👇https://bellalicargosite.cargo.site/
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Marketing SpecialistKibraMerrick, Ny, Us
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FounderShanghai Bellemon Film Studio Oct 2022 - PresentShanghai, China1）Founded an independent film production studio, managing feature-length film and ad projects by recruiting tailored photography and design teams, overseeing final editing, and delivering client-approved videos.2）Managed a 30+ person crew while producing and directing two independent films: Child of Peace, a documentary slated for release in 2025, and TOUCHMENOT, a short film submitted to 40 film festivals.3）Promoted a self-written and directed film on school bullying to over 5,000 target audience members using a multimedia strategy and offline campaign, driving 100+ social media discussions.
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Second Assistant Director / EditorThree Owls Studio Mar 2023 - Oct 20231）Drove cross-department collaboration for 6 films and 10+ commercial productions by coordinating seamless execution across six departments.2）Led a commercial production project for Liby, a leading CPG brand in China, overseeing the entire process from ideation to promotion, achieving a 10x increase in social media engagement rate versus historical average.3）Generated 1,000+ new followers and 10K+ video views on TikTok and Xiaohongshu by designing social media campaigns targeting Gen Z with engaging short videos.
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Content Marketing Intern / Video Content Planner当下频道 Shanghai Hanli Culture Communication Co., Ltd. （Dxchannel New-Media Platform） Oct 2022 - Jan 2023Shanghai1）Developed four video projects for the Dangxia Channel, a professional video creator popular on both Bilibili and YouTube targeted at the young generation, which garnered a total of 1.28 million views platforms globally.2）Conducted preliminary market research on the young generations in the metropolis to identify 4 potential video content topics by collecting and analyzing data from 30+ interviewees, 200+ survey respondents and 10+ industry reports. 3）Delivered 3 productions within one month timelines by developing and executing video shooting plans for 4 content topics, generating over 10,000+ viewer engagements through effective task delegation to creators and ensuring a strong production plan.
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Marketing Analyst InternShanghai Huao Sports Venue Engineering Co., Ltd. Jan 2022 - Jul 2022Shanghai, China1）Identified growth opportunities in sports equipment supply chain distribution channels by researching market trends and analyzing sales data within the sports equipment industry.2）Increased brand awareness to 50+ potential customers, including sports stadiums and universities, by launching a marketing campaign in collaboration with local gyms and top fitness coaches to promote bestselling sports flooring and equipment.3）Drove partnerships with three entities and realized a 3% increase in GMV by analyzing market data and identifying potential collaborators.4）Delivered 28 weekly reviews and six monthly presentations with real time data visualizations in Tableau, enabling the sales and marketing teams to find the sales gap and adjusting their sales strategies.
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Second Assistant DirectorEmei Film Group峨眉电影集团 Dec 2020 - Feb 2021中国 四川省1）Coordinating shoot schedules and leading the second unit to capture the necessary shots with precision and efficiency.2）Effectively communicating the director's vision to each department on set, ensuring seamless execution of all shooting tasks.3）Collaborating closely with the camera team, managing schedules, and guiding group performances to faithfully bring the director's vision to life.（Premiere Screening of "My Love for Dunhuang" at the 25th Shanghai International Film Festival, "Chinese New Wave" Section）
Bella Li Education Details
Frequently Asked Questions about Bella Li
What company does Bella Li work for?
Bella Li works for Kibra
What is Bella Li's role at the current company?
Bella Li's current role is Marketing Specialist.
What schools did Bella Li attend?
Bella Li attended 美国纽约大学, Artcenter College Of Design.
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