Jiayu (Meredith) Wan Email & Phone Number

Guangzhou, Guangdong, China

Lead ecommerce customer VIP's whole channel 76 million dolloars business delivery

New York, New York, United States

Baltimore, Maryland Area

IEG - Sign Of Future Program

Washington D.C. Metro Area

• Increased Instagram viewership by 106% by initiating growth strategy, which included: making segmented hashtag list; updating post graphic design; running weekly social media analytics report and A/B testing to analyze.
• Produced 3 YouTube video programs; improved content and YouTube SEO, which increased viewership by 84%
• Used Facebook Ads to do paid advertising
• Wrote 11 WeChat articles and selected and segmented weekly topics, which increased average page views by 87% and… Show more
• Wrote 11 WeChat articles and selected and segmented weekly topics, which increased average page views by 87% and median page views by 458%;
• Optimized user experience by updating graphic design and user interface;

Baltimore, Maryland Area

• Used Hubspot to run 3 email marketing campaigns
• Run A/B tests to maximize the effectiveness of distributed channels
• Initiated account-based lead generation growth strategy based on sales funnel and increase conversion of prospects in the funnel
• Conducted market research on CoStar company to identify customer patternsFixt is a VC-backed B2B technology startup that has focused on mobile devices repair, which has a number of F500 enterprise clients and channel….
• Conducted market research on CoStar company to identify customer patternsFixt is a VC-backed B2B technology startup that has focused on mobile devices repair, which has a number of F500 enterprise clients and channel.

Baltimore, Maryland Area

• Analyzed website and media accounts’ traffic to diagnose DNHF marketing problems and make a quarter marketing plan.
• Generated posts for social media sites, including Facebook, Instagram, and LinkedIn account.
• Increased Facebook page like by 40 percent, followers by 25 percent; Increase new users on Instagram by 97.5%.
• Held mental health day events at Johns Hopkins University and attract 40 students in total.

Shanghai City, China

• Used Excel formulas and PivotTable to analyze 10,000+ pieces of data generated from multiple social media platforms
• Provided brand daily alert reports to Galaxy Macau; informed Hotel Okura Macau of suicide crisis; offered crisis management strategies which were implemented by client
• Completed Galaxy Macau monthly brand express reports; identified key buzz driver of client and its competitors
• Proposed holiday-based marketing campaign timeline based on analysis, which was adopted… Show more
• Proposed holiday-based marketing campaign timeline based on analysis, which was adopted by client Show less

Shanghai City, China

• Marketing Research & Project Management Intern 08/2016-06/2017
• Directly coordinated with Baidu Marketing Department to design project schedule and content
• Contributed to optimizing market research questionnaire and increased 12.5% of questionnaire design reasonability index
• Analyzed 6,000+ pieces of data and identified brand influence and problems of Baidu; proposed to utilize impact… Show more Marketing Research & Project Management Intern 08/2016-06/2017
• Analyzed 6,000+ pieces of data and identified brand influence and problems of Baidu; proposed to utilize impact of “Fresh Meat” in marketing promotion; proposal was accepted by BaiduResearch Assistant 10/2016-12/2016
• Analyze 100+ successful e-marketing cases in fin-tech and artificial intelligence industries with team together; gained positive feedback from client for precise topic selection and market introduction Show less

Tehran, Iran

• Innovated new brand messages for Pepsi’s nationwide Tropicana campaign and was adopted; participated in designing a series of online and offline campaigns and led universities in 4 cities to implement campaigns in time.
• Organized and managed Pepsi marketing campaign, attracting 200+ students offline and 100 million visitors online.

Master Of Science - Ms, Information System

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Public Relations & English Literature, Top 30%; Sisu Merit-Based Scholarships; Tem-8

Activities and Societies: Assistant for School Administration Office; AIESEC Vice President ; PR Salon Host; PR Club President