Manage and develop adTECH and marTECH partnership (DMP, DSP, Data & Analytics) for Etihad.Lead digital marketing teams and agencies for global and local campaigns in paid and owned media.Drive Joint Business Plan (JBP) with advertising and marketing technology partners.Write, present and implement end-to-end business use cases.Audit and monitor tech setup to ensure industry best practices are followed.Build processes and solutions to ensure smooth delivery of paid media campaigns.

Manage campaigns in Google, Bing, Yandex, Baidu, Yahoo! Japan & Naver. Managing campaigns in more than 15 languages.Migrated from agency to in-house operations resulting in $1M saving.Responsible for managing paid search budget of $12M for Etihad Airways.Managing $7M in annual media spend using Campaign Manager, DV360, Google Ads, Bing Ads, Yandex Direct, Yahoo Japan Listings, Baidu Promotions, GA360, SA360, Facebook & LinkedIn.Managing analytics tracking for all Etihad businesses (Airways, Guest, cargo & careers) using GTM & Adobe Launch. Automated creative production by integrating studio and BigQuery resulting in $2M saving in production cost.Automated campaign creation using SA360 & BigQuery resulting in reduced in delivery time.

* Manage accounts across platforms like google, bing, Facebook etc.* Manage campaigns in DFA/DS.* Managing Facebook and YouTube campaigns.* Strategizing Advanced bidding across platforms.* Creating client reporting templates/reports.* Analyzing account performance micro and macro level.* Managing technical client communications.

* Manage accounts across platforms like google, bing, Facebook etc.* Manage campaigns in DFA/DS.* Strategizing Advanced bidding across platforms.* Creating client reporting templates/reports.* Analyzing account performance micro and macro level.

Project kick off’sCampaign setup and structuringDevising campaign strategyOngoing campaign management ( bids/ad-copy/Quality score)Successful project management and hitting targetsWorking with other divisions for developing integrated solutions.Establishing and working towards strict ROI metricsR&D into new platforms and technologiesWorking with Mediarun team in UK and clients in IndiaAssisting with presales in India and UK

 Analyzing campaigns running online. Website optimization. Increasing online sales volume. Google Analytics implementation. Competitor analysis and research. Project Management and coordination. Acquainted with social media and SEO techniques. Social Media on Facebook, LinkedIn and Twitter Content Optimization on Website Advanced reporting for clients.

Managing Multiple CPC & CPA Campaigns for GoogleCreating online Campaigns for Google.Suggesting customers, best strategy for their business.Website analysis and creating ads accordingly.Increasing the quality spending for Google.Making refill calls, if account is performing Good.Escalating the issues to Google, if required.In depth understanding of rules & Adwords Policies.Resolving Billing Problem of customers.Resolving customer’s technical queries regarding Adwords.

Managing Campaigns in MSN, Yahoo & Google.Creating online ads in major search engines.Keyword Research & marketing.Detail consumer study and making ads accordingly.Increasing sales call volume and Ultimately Sales.Complete online marketing of Services offered by the company through PPC.

Got basic knowledge about various bank Products. Improve my marketing skillsUnderstood the process of working of bank.Value addition: Gave customer Database to the companyGave some valuable inputs to the companyDid advertisement for the company on personal level; Title of the