One window operation for corporate branding needs including photography, film making, web design and social media management.Founding Partner - responsible for administrative functions and operations including client relationship building and business development. In a short time I have developed this organization, seen it through from its inception to becoming a profitable venture, providing multiple services to a host of Malaysian and International clients in Kuala Lumpur.CGC Malaysia - a subsidiary of Bank Negara, providing financial services and guarantee to Malaysian SME's- Photo documentation of CGC's CSR Event for internal and external applications.- Corporate Video created to celebrate Merdeka. Video included aerial videography, architectural shots and choreographed sequences. The film was supported with corresponding photographic documentation as well. The content was used for both internal and external communication and branding.- A short film created for brand awareness generation and internal communication celebrating Hari Raya.Select Group International - a leading market player in integrated food and management services- Sheng Kee - art and documentation photography including interiors for Malaysian branches of the specialty dessert chain.- Pho Street - art and documentation photography including ambiance & interiors upon opening of inaugural branch in Malaysia. Images used for branding and advertising purposes.Beaconhouse Sdn Bhd - International chain of schools- Several photographic assignments including internal and external events for various branches as well as corporate events. - Head shot photography of director and key management.MUFG UFJ Bank– One of the leading financial groups with Global presence.- Several assignments including corporate portraits of senior management, coverage of events and Board of Directors profile shoot for Annual Report. - Graphic design services offered for internal and external communication mediums.

As a marketing consultant responsible for brand development, identification of target audience, visual design and web development strategy, content, promotion, engagement and conversion strategies.RESPONSIBILITIES• Develop and expand community and/or influencer outreach efforts.• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnail, ads, landing pages, profiles, blogs etc)• Design, create and manage promotions and Social Ad campaigns.• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.• Analyze key metrics and tweak strategy as needed.• Compile reports for management showing results (ROI)• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropiate.• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.• Develop organizational elements in order to impliment a proactive provess for capturing happy, loyal customers online reviews.• Monitor trends in social media tools, applications, channels, design and strategy.• Impliment ongoing education to remain highly effective.• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropiate management.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.SCOPE OF WORK• Brand Development • Identify Target Audience • Visual Design & Web Development Strategy • Solid Content Strategy • Promotion Strategy • Engagement Strategy • Conversion Strategy• Measure & Analyze to Establish ROI.

Job responsibilities comprised of sales, building effective communication strategies, implementation of global brand guidelines, relationship management and development & to liaison between Publicis France/Red and the following multi-national and local clientsNestle Pakistan• Nescafe Basement (a nationally successful television music show): Closely liaison between Maxus Global the production house, Bramerz the digital agency and Red for brand building. • Nescafe 3in1: Logistically organized TV commercial shoot in for leading Pakistani director Ahsan Rahim, and Benatone Films, the production house in Bangkok, while maintaining brand guidelines and implementing the Nescafe Global Big Idea.• Nescafe Chilled Latte & Cold Coffee: Managed the execution of TV commercial directed by Jeff Balsmeyer, an internationally acclaimed film director, and Marketing Works, Dubai, the production house.• Nescafe Cold Coffee: Coordinated successful consumer promotions to rapidly build mass awareness and increase product sales in a non-coffee drinking market.Fatburger • Launched the master franchise in Karachi, Pakistan by planning, coordinating and executing the 360 degree advertising campaign across all touch points including digital and outdoor.• Executed several consumer promotional campaigns resulting in instant sales boost, brand awareness and repeat sales.Haleeb Foods – One of the top selling national dairy brands in Pakistan.• Cremyum (a premium dessert cream): Launched internationally (Pakistan and Afghanistan) including product packaging, outdoor, point of sale material, trade material and digital for a comprehensive brand introduction.• Tea Max (the highest selling tea whitener across the nation): Effectively sold to the client, the mainstream campaign idea targeting the over saturated lower socio-economic target market.Other clients included Warid Telecom, Fivestar Textiles, So Kamal Textiles, City School International, H. Karim Buksh, Redolence and Eleven.

The creation and execution of POSM, retail solutions, brand activation and allied marketing support material for multinational and national clients, using innovative, highly creative and state-of-the-art printing, plotting and seaming technologies. Job responsibilities included business development, sales and relationship management for the below:• Nestle International (all major brands for Pakistan): provided outdoor & printing services. Participated in Nestle Vendor Exhibition and sold unique, practical consumer engaging product solutions for trade/merchandizing.• Makro International (leading international mass market retail store chain): Provided one window solutions, handled activation events & campaigns single handedly.• Other clients included Attock Petroleum, Haier Electronics, Cinestar Cinema, Askari Invest Management & Securities, Servis Sales Corporation and Bank of Punjab.Accomplishments• Negotiated with Nestle to enter into an exclusive contract for 2011, thus increasingbusiness volumes by 7 times.• Added Attock Petroleum to the company’s portfolio, which contributed to 9.5% of RAVI’stotal business volumes.• Also added Cinestar Cinema and Haier Electronics to the list of clientele.• Attended “Sell Smart Workshop” conducted by 3M.

Abacus is the exclusive business solution provider for Mercer & SAP, with Telenor’s (a Norwegian telecom company, the second largest in Pakistan) call centre of more than 1900 agents and employees as the primary client.Job responsibilities included coordination with Abacus head office as well as Telenor’s human resource unit and Outsource Program management team.Telenor Telecom Pakistan – Second Largest Telecom operator in Pakistan.• Designed the Service Level Agreement (SLA) with board of directors and vice president in Norway.• Managed and designed the compensation and benefits policies.• Developed the performance evaluation system for call centre agents and set monthly performance bonus plans.• Designed a comprehensive employee database with an integrated financial reward system.• Conducted orientation secessions for new recruits for maintaining discipline, professionalism and ethical practices.• Designed the employee retention plan in collaboration with the Project Manager and AVP Abacus.Accomplishments• Member of the initial 9 executive member team to start up the project.• Interviewed over 22,000 potential employees in less than 1 year and hired over 900 candidates within first 6 months, far exceeding management expectations.• Reduced the turnover rate to 3.4% while the industry standard topped 8%.• Brought attrition rate to less than 1% through performance incentive and special bonus plans.• Rewarded appreciation from the Director of customer services, for hiring better resources than Telenor itself.

The largest and oldest telecom provider in Pakistan.Job responsibilities included maintaining crisp and clear communication with customers, providing first call resolutions, up-selling and cross-selling. Online Customer Services Centre• Handled over 300 inbound calls a day; maintaining average handling time to 80 seconds per call.• Assisted the team leader for internal call evaluation of the team and training.• Assisted the team leader for understanding and explaining the daily updates to the rest of the team as a drive to better serve the customers.Accomplishments• Stood in the top 10 employees in the first 3 months of joining.• Assigned to the priority customer queue with billing of over USD 50 per month.• Rotated for job enrichment Investigation & Resolution Unit to handle escalated cases.• Awarded, multiple times, the agent with best call taken, via random call evaluation.• Personally congratulated by the Director Sales & Customer Services for consistentlymaintaining performance.