As the Data Science and Analytics Manager at Warner Bros. Discovery, I focus on supporting the company's content and business strategies through data-driven insights. My team uses advanced data analytics, machine learning models, and predictive analytics to help the company better understand audience behavior, optimize content distribution strategies, and drive business growth.Throughout my career, I have successfully led multiple cross-departmental projects to extract value from massive amounts of data and help companies stay at the forefront of the competitive entertainment industry. Through innovative data solutions and data visualization tools, we transform complex data into actionable business decisions, improving user experience and company revenue.I am always committed to promoting the construction of data culture and emphasizing the core role of data science in business decision-making. I believe that data is not just numbers, but a key driver of innovation and growth. As a professional who is constantly learning and developing, I am keen to explore the latest technology trends and work closely with colleagues and business partners to create industry-leading solutions.
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Senior Director Data Science, Hbo MaxWarnermedia 2014 - 2018Los Angeles, California -
Director Of Advanced AnalyticsAt&T 2008 - 2013El Segundo, CaLead a team of 18 analysts and data scientists responsible for advanced analytics for AT&T products (premium video, streaming and broadband). Track KPIs and provide actionable insights to business partners and senior executives. Utilize testing and learn (A/B, design of experiments, natural experiments) to optimize key KPIs. Develop spend effectiveness and ROI models for optimizing retention spend (billions of dollars). Develop Media Mix Models and Multi Attribution Models to optimize media spend. Deploy 1 to 1 pricing for maximizing subscribers and revenue. Build closed-loop spend optimization to achieve 1 to 1 pricing based on machine learning models and optimization algorithms.
Jie Chen Education Details
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Mathematics And Applied Mathematics Major -
Industrial Engineering/Applied Statistics
Frequently Asked Questions about Jie Chen
What is Jie Chen's role at the current company?
Jie Chen's current role is Data Science & Analytics Manager, Warner Bros. Discovery.
What schools did Jie Chen attend?
Jie Chen attended Shanghai Jiao Tong University, University Of California, Berkeley.
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