Jiger Agarwala Email & Phone Number

Kolkata, West Bengal, India

Gurugram, Haryana, India

- Led performance marketing strategies for Adani One: Hotels and duty-free business, with a special focus on Google, Bing, and Meta Ads.- Managed 2CR+ monthly advertising budget, directing funds to optimize campaign performance.- Drove a 500% increase in Return on Ad Spend (ROAS) within a six-month time frame using targeted keyword optimization and ad copy refinement.- Slashed Cost Per Acquisition (CPA) by 40% by refining targeting parameters and bid strategies optimization.-… Show more - Led performance marketing strategies for Adani One: Hotels and duty-free business, with a special focus on Google, Bing, and Meta Ads.- Managed 2CR+ monthly advertising budget, directing funds to optimize campaign performance.- Drove a 500% increase in Return on Ad Spend (ROAS) within a six-month time frame using targeted keyword optimization and ad copy refinement.- Slashed Cost Per Acquisition (CPA) by 40% by refining targeting parameters and bid strategies optimization.- Implemented targeted bidding strategies and ad placements to maximize ROI in the online travel market.- Handled affiliate marketing initiatives, established partnerships, and optimized campaigns to drive incremental revenue and expand brand reach.- Strategically planned and executed 90+ monthly digital advertising campaigns across diverse channels.- Leveraged WebEngage CRM to improve customer engagement and operational excellence.- Studied and implemented predictive AI models to develop strong customer cohorts which resulted in a 4x increase in business growth.- Increased repeat bookings by 25% by employing effective retention strategies and crafting personalized advertising experiences.- Implemented award-winning email marketing campaigns that boosted conversion rates. Show less

Gurugram, Haryana, India

Gurugram, Haryana, India

Mumbai, Maharashtra, India

- Created content to increase organic leads by 22% using WhatsApp Business API at Netcore, a customer experience platform- Pitched WhatsApp Business API to 20+ clients and aided in customer acquisition- Illustrated new use cases for industries and video presentations to add to the company's digital resource- Assisted in competitive benchmarking for WhatsApp BSP players across India with respect to USP and offerings

Mumbai, Maharashtra, India

- Conducted in-depth secondary research to understand the level of awareness & actions being taken by reputed NGOs & trusts in the domain of AIDS to improve public health for Humsafar Trust- Analyzed 25+ past campaigns & identified success indicators for the most effective campaigns using Behaviour Change Frameworks in the AIDS awareness domain- Conducted Secondary research and 4 FGDs with 50 participants to identify trends, and opportunities & generated actionable insights using… Show more - Conducted in-depth secondary research to understand the level of awareness & actions being taken by reputed NGOs & trusts in the domain of AIDS to improve public health for Humsafar Trust- Analyzed 25+ past campaigns & identified success indicators for the most effective campaigns using Behaviour Change Frameworks in the AIDS awareness domain- Conducted Secondary research and 4 FGDs with 50 participants to identify trends, and opportunities & generated actionable insights using consumer insight mining in the cosmetic segment of India- Performed Competitive Analysis on 20+ brands, including Maybelline, NYX, MAC, Sugar Cosmetics & Kay beauty, to understand product portfolio & social media strategy in the beauty industry in India- Assisted Senior Vice President in mapping out an annual digital marketing plan for Maybelline, L’Oréal India- Suggested actionable insights and consumer trends with the evolution of the Men’s grooming category in India for Garnier to generate actionable insights to help the APAC market entry strategy for India Show less

- Conducted 40+ in-depth interviews to decode the target group for newly launched non-alcoholic craft seltzer through qualitative consumer insight mining & brand perception mapping- Analyzed & mapped consumer journeys to gauge the primary motivations & key occasions for non-alcoholic beverage consumption

- Conceptualized website redesign to optimize results & curated content for the brochure to add to the company's creative asset

Pgdm - C (Strategic Marketing & Communications), 3.02 Cgpa

Activities and Societies: President, Planning, The Cultural Committee (2021-2023) Achievements: Winner, Audio Novel Workshop

Bachelor Of Commerce - Bcom (H), Accounting And Finance | Graduated With First Class Distinction, 62.4%