Jill Martin Krueger (She/Her) Email & Phone Number

Hudson, Nh, Us

Boston, Ma, Us

Boston, Massachusetts, Us

Reporting to the VP, Demand Generation, I lead a strong diverse digital marketing team that consists of campaign managers and digital marketers. My team operates as a Marketing As A Service function to deliver global campaigns to our internal customers; regional marketing and customer marketing. Global quarterly campaign deliverables consist of a combination of display ads, paid social, ppc, drift, nurture sequences, dynamic website personalization and ABM campaigns that are strategically integrated to drive increased account engagement, conversions and pipeline generation for net new and add-on business.

Westlake, Oh, Us

Reporting to the VP, Demand Generation, l managed a team that was responsible for the creation and execution of integrated marketing programs comprised of digital, seo/ppc, display, social, webinars, virtual events, emails and multi-touch nurtures with an account-based focus.In 12 months time with a focused ABM strategy and strong alignment with sales, the team doubled the monthly lead volume and drove up the average deal size by 2x putting us in a strong position to be acquired. Responsibilities include:• Forecasting and Budget Management• Building and executing integrated end to end marketing campaigns • Generate campaign content to support horizontal and vertical markets including; Insurance, Healthcare, Financial Services and Government• ABM Programs• Localization of campaigns including website copy, emails, display ads and social • Support Field Marketing Organization with overall program strategy and content development• Deliver Enablement to Sales

Darmstadt, Hessen, De

Responsible for driving marketing sourced revenue across four solutions: Digital Business Platform, IOT, Retail and FSI for the AmericasBuilt and executed an annual plan to drive combined $34.5M in marketing sourced pipeline, Achieved 179% of plan Executed a variety of multi-touch marketing tactics, including; ABM, events, multi-touch email campaigns, direct mail and nurture programsManaged IOT World, large industry tradeshow with a 40x50 presence

Burlington, Ma, Us

Doubled marketing sourced pipeline in growth business for omnichannel customer engagement solution in six months.Aligned with sales leadership on regional priorities and objectives to deliver integrated on target plans Managed strategy, development and execution of integrated campaigns to drive lead, pipeline and revenue targets Delivered end to end marketing campaigns to EMEA, APAC and Japan for localization and regional deploymentDeveloped high-value assets (white papers, e-books, analyst reports, interactive tools, case studies, webinars, videos) for use in campaigns across a broad range of vehicles and channels.Partnered with PR, Solution Marketing and line of business leads to maximize efficiencies and ROI across demand generation, awareness, thought leadership and product launch activities.Managed budgets, schedules, internal teams and agencies/freelancers to drive execution of multiple concurrent projects.Responsible for forecasting, campaign analysis and reporting.

Armonk, New York, Ny, Us

Drove marketing created pipeline across three solutions, representing 50% of overall portfolio targetBuilt integrated marketing plans aligned to field goals, utilize behavioral data to identify targets and priority segments, leverage propensity to buy models and other analytics to determine quarterly sales playsLeveraged marketing automation platform to create and deliver end to end multi touch program strategy, delivering the right mix of online and offline tactics with social integration to achieve pipeline and revenue objectives

Burlington, Massachusetts, Us

Delivered 30% of NA revenue target through direct marketing Built and executed multi-touch marketing programs to drive net new and accelerate existing opportunities in pipelineWork with sales to build target account marketing plans to drive net new opportunities and cross sell into existing customers

Responsible for development and management of partner program infrastructure Built joint marketing plans with key SI and technology partners and drove revenue through the execution of joint marketing programsPlanned and executed over 50 co-marketing events per year including webinars, multi-city seminars and managed participation in key large scale partner events

Responsible for overall management of top two strategic technology partners: BEA Systems and Sun MicrosystemsBuilt and executed joint marketing programs to drive opportunities and strengthen co-selling relationshipWorked with Field Marketing to educate and roll-out partner programs to the Field Responsible for managing co-marketing funds, re-imbursements and finders fee programImplemented step incentive program to encourage co-selling between divine sales and partner fieldManaged lead follow-up process and metrics for all partner related activitiesContent manager for all partner related extranets and intranets

Performed at 120% of sales planIdentified Internet Commerce and content management opportunities for large-scale business applications to Fortune 500 accountsTeam-based selling approach; contributing 75% of the region's forecastManaged eastern region territory, consisting of 25 states, Canada and 5 field representativesDesignated team leader responsible for new hire training

Responsible for overall management of top two strategic technology partners: BEA Systems and Sun MicrosystemsBuilt and executed joint marketing programs to drive opportunities and strengthen co-selling relationshipWorked with Field Marketing to educate and roll-out partner programs to the Field Managed lead follow-up process and metrics for all partner related activitiesContent manager for all partner related websites.