Jill Mackey Email & Phone Number

Santa Clarita, California, United States

Los Angeles, California, United States

★ Specialize in crafting and executing tailored digital marketing strategies for small businesses to drive growth and brand awareness.● Architect and implement strategic visions, including marketing, brand, and product strategies, multichannel marketing campaigns to capitalize on growth opportunities.● Monitor KPIs to measure campaign effectiveness and make data-driven adjustments for continuous improvement in performance and ROI.● Develop short and long-term roadmaps… Show more ★ Specialize in crafting and executing tailored digital marketing strategies for small businesses to drive growth and brand awareness.● Architect and implement strategic visions, including marketing, brand, and product strategies, multichannel marketing campaigns to capitalize on growth opportunities.● Monitor KPIs to measure campaign effectiveness and make data-driven adjustments for continuous improvement in performance and ROI.● Develop short and long-term roadmaps utilizing internal metrics, consumer insights, and market analysis to drive growth, brand success, and customer loyalty.● Present comprehensive marketing plans to clients, ensuring alignment with objectives, and provide detailed metric reporting for each initiative or campaign.● Manage online presence across platforms, implement SEO strategies for enhanced visibility, and foster partnerships with local businesses and organizations to amplify brand visibility. Show less

Santa Clarita

● Co-own and oversee operations at a thriving bike shop, managing all aspects of business, marketing, and customer relations.● Implemented inventory optimization strategies, driving a 20% increase in sales compared to pre-pandemic levels.● Led impactful merchandising initiatives, enhancing product presentation and boosting conversion rates by 15%.● Executed successful Instagram ad campaigns, surpassing follower growth targets by 12%.● Manage budget allocations to maximize ROI… Show more ● Co-own and oversee operations at a thriving bike shop, managing all aspects of business, marketing, and customer relations.● Implemented inventory optimization strategies, driving a 20% increase in sales compared to pre-pandemic levels.● Led impactful merchandising initiatives, enhancing product presentation and boosting conversion rates by 15%.● Executed successful Instagram ad campaigns, surpassing follower growth targets by 12%.● Manage budget allocations to maximize ROI across marketing initiatives.● Maintain company website for up-to-date product information and user-friendly experience.● Built strong customer relationships, delivering exceptional service and fostering loyalty.● Navigate challenges like supply chain disruptions to ensure business continuity and profitability. Show less

Los Angeles, California, United States

★ Conceptualized brand identity and developed a unique accompanying graphic style and tone for use in communications such as digital media, coach guides and selling tools, email, and e-commerce.● Designed customer email journey and onboarding experience for new customers to increase retention for monthly nutrition subscriptions.● Worked with senior and LOB leadership, collaborating on deep-impact decisions related to long-range market planning, growth, and scalable process… Show more ★ Conceptualized brand identity and developed a unique accompanying graphic style and tone for use in communications such as digital media, coach guides and selling tools, email, and e-commerce.● Designed customer email journey and onboarding experience for new customers to increase retention for monthly nutrition subscriptions.● Worked with senior and LOB leadership, collaborating on deep-impact decisions related to long-range market planning, growth, and scalable process improvements. Driving the attainment of enterprise objectives.● Managed end-to-end photoshoots, overseeing casting, mood boarding, on-site direction, and 360-degree campaign execution, translating photoshoot assets into digital and physical campaign assets, and educational materials.● Led multiple brand projects. Conceptualizing and implementing project plans, including schedule, scope, resource allocation, and setting milestones, timelines, quality, project risks, and delivery targets.● Used data such as Partner and customer surveys to optimize content strategy and delivery.● Full financial accountability including budget oversight and cost tracking. Evaluated campaign ROIs, and conceptualized innovative, cost-effective, marketing strategies.● Achieved up to 161% MoM increase in video views through a successful rebranding of the Nutrition Program.● Launched a new product, resulting in $3.5 million+ in bike sales and 2,776+ digital memberships for three years.● Developed and monitored the 2022 marketing program, driving net sales increase by up to $40 million.● Created and executed a go-to-market strategy for the streaming platform named Good Housekeeping’s "Best Overall Workout App" (2022). Show less

Wilton, Connecticut, United States

★ Developed comprehensive digital media plans and strategies for all North American marketing campaigns. Optimized full-funnel acquisition programming inclusive of display, paid search, paid social, podcast, influencer marketing, and OTT platforms.● Created a holistic growth marketing program that provides best-in-class digital support to a broad network of independent Cannondale bicycle dealers. Components include consultative SEO and road mapping digital strategy and media planning… Show more ★ Developed comprehensive digital media plans and strategies for all North American marketing campaigns. Optimized full-funnel acquisition programming inclusive of display, paid search, paid social, podcast, influencer marketing, and OTT platforms.● Created a holistic growth marketing program that provides best-in-class digital support to a broad network of independent Cannondale bicycle dealers. Components include consultative SEO and road mapping digital strategy and media planning, content building, and paid media program execution to support top-tier product launches.● Drove significant increases in web traffic across a balanced channel mix of Organic/SEO, targeted local ad campaigns, and paid channel investments.● Developed marketing content and collateral for email, promotional and print materials, and visual ads for digital media (SMM, Display).● Orchestrated growth co-marketing program, optimizing market share for 90% of participating dealers.● Achieved over 51% YoY increase in web traffic through a balanced channel mix and strategic ad campaigns. Show less

Stamford, Connecticut, United States

★ Launched a new customizable product in market, overseeing all steps from conception to final delivery.

El Segundo, California, United States

★ Promoted for leadership excellence, overseeing seamless website migrations for national retailers.Directed cross-functional teams, ensuring timely project delivery and client satisfaction.

● Led website migrations for national retailers, ensuring client satisfaction.● Collaborated on setting project milestones and timelines.● Utilized agile methods for efficiency and client-focused delivery.

El Segundo, California, United States

★ Utilized data-driven insights to inform strategic decision-making, improve e-commerce performance, and maintain strong client relationships, staying abreast of the latest developments in e-commerce platforms and technologies.● Developed and implemented personalized strategies resulting in significant revenue growth