Jill Mackey Email & Phone Number

Santa Clarita, California, United States

Los Angeles, California, United States

• ★ Specialize in crafting and executing tailored digital marketing strategies for small businesses to drive growth and brand awareness.
• Architect and implement strategic visions, including marketing, brand, and product strategies, multichannel marketing campaigns to capitalize on growth opportunities.
• Monitor KPIs to measure campaign effectiveness and make data-driven adjustments for continuous improvement in performance and ROI.
• Develop short and long-term roadmaps… Show more ★ Specialize in crafting and executing tailored digital marketing strategies for small businesses to drive growth and brand awareness.
• Develop short and long-term roadmaps utilizing internal metrics, consumer insights, and market analysis to drive growth, brand success, and customer loyalty.
• Present comprehensive marketing plans to clients, ensuring alignment with objectives, and provide detailed metric reporting for each initiative or campaign.

Santa Clarita

• Co-own and oversee operations at a thriving bike shop, managing all aspects of business, marketing, and customer relations.
• Implemented inventory optimization strategies, driving a 20% increase in sales compared to pre-pandemic levels.
• Led impactful merchandising initiatives, enhancing product presentation and boosting conversion rates by 15%.
• Executed successful Instagram ad campaigns, surpassing follower growth targets by 12%.
• Manage budget allocations to maximize ROI… Show more
• Manage budget allocations to maximize ROI across marketing initiatives.

Los Angeles, California, United States

• ★ Conceptualized brand identity and developed a unique accompanying graphic style and tone for use in communications such as digital media, coach guides and selling tools, email, and e-commerce.
• Designed customer email journey and onboarding experience for new customers to increase retention for monthly nutrition subscriptions.
• Worked with senior and LOB leadership, collaborating on deep-impact decisions related to long-range market planning, growth, and scalable process… Show more ★ Conceptualized brand identity and developed a unique.
• Worked with senior and LOB leadership, collaborating on deep-impact decisions related to long-range market planning, growth, and scalable process improvements. Driving the attainment of enterprise objectives.
• Managed end-to-end photoshoots, overseeing casting, mood boarding, on-site direction, and 360-degree campaign execution, translating photoshoot assets into digital and physical campaign assets, and educational materials.
• Led multiple brand projects. Conceptualizing and implementing project plans, including schedule, scope, resource allocation, and setting milestones, timelines, quality, project risks, and delivery targets.

Wilton, Connecticut, United States

• ★ Developed comprehensive digital media plans and strategies for all North American marketing campaigns. Optimized full-funnel acquisition programming inclusive of display, paid search, paid social, podcast, influencer.
• Created a holistic growth marketing program that provides best-in-class digital support to a broad network of independent Cannondale bicycle dealers. Components include consultative SEO and road mapping digital.
• Created a holistic growth marketing program that provides best-in-class digital support to a broad network of independent Cannondale bicycle dealers. Components include consultative SEO and road mapping digital.
• Drove significant increases in web traffic across a balanced channel mix of Organic/SEO, targeted local ad campaigns, and paid channel investments.
• Developed marketing content and collateral for email, promotional and print materials, and visual ads for digital media (SMM, Display).
• Orchestrated growth co-marketing program, optimizing market share for 90% of participating dealers.

Stamford, Connecticut, United States

★ Launched a new customizable product in market, overseeing all steps from conception to final delivery.

El Segundo, California, United States

★ Promoted for leadership excellence, overseeing seamless website migrations for national retailers.Directed cross-functional teams, ensuring timely project delivery and client satisfaction.

• Led website migrations for national retailers, ensuring client satisfaction.
• Collaborated on setting project milestones and timelines.
• Utilized agile methods for efficiency and client-focused delivery.

El Segundo, California, United States

• ★ Utilized data-driven insights to inform strategic decision-making, improve e-commerce performance, and maintain strong client relationships, staying abreast of the latest developments in e-commerce platforms and.
• Developed and implemented personalized strategies resulting in significant revenue growth