I am currently pursuing my MS in Marketing Analytics at the University of Rochester - Simon Business School, where I am learning how to leverage data and technology to create effective and innovative marketing strategies and solutions. As a Marketing Intern at Crocs, I applied my skills and knowledge in digital marketing, social media communications, and public relations to support the brand's marketing campaigns and initiatives. I also gained valuable insights and feedback both from the Crocs marketing team and the e-commerce team, which helped me improve my marketing analytics skills. Prior to joining Crocs, I completed two other marketing internships at Nestlé and AWB Health Management, where I developed my competencies in market research, data analysis, service operation, and digital marketing. I am passionate about marketing and its impact on business and society, and I aspire to become a marketing leader who can drive growth, innovation, and social responsibility.
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Marketing InternCrocs Sep 2022 - Jan 2023Shanghai, China• Designed and implemented a campaign timeline for PR and social teams, contributing to the successful execution of three global collaboration campaigns generating an 80% increase in sales.• Conducted regular analyses of PR & social performance to provide insights on improving social media placement for senior management; reports used to drive strategy, resulting in a 23% increase in annually customer engagement.• Optimized and selected 300 target celebrities and influencers to integrate PR seeding needs, leading to a 30% increase in omnichannel marketing and social media impression rate to expand market share. • Participated in administrative affairs of marketing team, including managing OA system according to company's conduct, and creating budget breakdowns to collaborate with finance team to complete monthly payments and reimbursements. -
Marketing&Sales InternNestlé Jun 2022 - Jul 2022Chengdu, Sichuan, China• Analyzed field investigation data for volume consumption using business modeling and pivot table approaches on Excel to produce insights and generated a coffee volume improvement plan by 10% per client per month. • Planned and implemented 2 brand launch events in collaboration with 5 suppliers and vendors for real estate and eCommerce clients, focusing on B2B engagement. 300+ stakeholders attended, leading to improved brand recognition. -
Marketing InternAwb Health Management Ltd Jun 2021 - Aug 2021Shanghai, China• Utilized Google Analytics to analyze user metrics such as landing rate, click rate, and jump rate based on company-owned background data, contributing to a 20% improvement in conversion rate.• Researched and delivered 20+ health-related newsletters and emails through market research on the HTML service platform, achieving a 60% reading rate in total and generating business intelligence. • Managed user feedback and enhanced features to solve their problems such as reporting pain points to the project manager, making sure the feedback channel effectively work between users and AWB to enhance CRM. -
Co-DirectorStartup Grind Wenzhou Mar 2021 - Aug 2021Wenzhou, Zhejiang, China• Planned and executed more than over 10 dynamic startup-focused events, both online and in-person, attracting 300+ attendees per session. Engaged industry leaders from artificial intelligence, charity, and e-commerce sectors as keynote speakers, enriching the entrepreneurial ecosystem.• Managed the WeChat community for Startup Grind, nurturing a network of 300+ entrepreneurs. Implemented engagement strategies that boosted the average monthly activity rate by 50%, fostering a vibrant and interactive group dynamic.
Jill Li Education Details
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Marketing Analytics -
Marketing
Frequently Asked Questions about Jill Li
What is Jill Li's role at the current company?
Jill Li's current role is Marketing Analytics @ Simon Business School | Marketing Analyst & Business Analyst | Digital Marketing | Brand Marketing.
What schools did Jill Li attend?
Jill Li attended University Of Rochester - Simon Business School, Kean University.
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