Database AdministrationReport WritingData MiningEmail Marketing

 Set up and integrate Salesforce.com for company with divisions in 3 countries and provide routine maintenance Set up and sent out targeted marketing email campaigns Research, integrate, test and train on AppExchange modules to meet the needs of management, including Vertical Response email marketing Gather detailed requirements by performing document analysis, conference calls, business process descriptions, and use cases to customize Salesforce.com and integrate new applications to meet the needs of end users Build custom reports and apply to custom manager dashboards based on specific needs Efficiently and effectively work on multiple projects for Salesforce.com, providing timely, detailed solutions, helping to streamline business processes Responsible for handling company lead imports and data mapping Directly support end-users to encourage effective use of all CRM systems

 Update month-end reports for company headquarters and press releases using SQL, Crystal Reports XI, and ODBC links into other platforms Perform market research to aid in marketing and sales efforts by data mining, writing queries and reports, and web research to come up with campaign ideas and target lists for emails and prospecting Research data stored in CRM to find new ways to aid the sales team in selling, with proven success Produce prospecting job view reports, targeted by industry and territory, update sales tools with research on our competitors, and chart registered user stats based on industry and functional job experience to email to potential clients Design ad-hoc reports for customer service, sales, marketing and senior management that are automated for up-to-date stats based on data needs using Pivot tables in Excel and refreshable Crystal Reports Use MS Access to link tables based on data field needs for senior management when IT does not have time to write new views Set up, send out, and track all marketing email and newsletter campaigns and produce ROI reports for senior management Track key performance indicators using web analytics software, Omniture, for all sites and update monthly reports and charts showing specific trends Analyze job posting and job searching trends by running queries for all selling states and providing finished reports for headquarters to show these trends

 Worked with the President and department Managers to implement the company’s new CRM software system, Ecometry Responsible for coding, data intergration, and troubleshooting all hardware and software issues in every department Made changes within the database based on departmental needs and performance standardsEntered product information and upsells into the system for the company’s E-commerce site (www.burdickchocolate.com) Typed up SOP manuals for purchasing, customer service, accounting, retail and shipping departments and trained all managers and employees on use and maintenance of the system Ran daily real-time reports in MS Access and Excel for department mangers Used ODBC links to extract data between database platforms Designed queries and reports in Access using linked database information pulled from Ecometry