Built entire sales department from inception to fruition for this startup senior living community. Created and implemented standard processes, procedures, and best practices including sales training programs, monthly quotas, and metrics/KPIs. Led, mentored, and coached 6 sales professionals in the TX region. Secured 25 new residents at $4500/person for this location within the first 3 months.

Hired and trained 20-25 sales representatives over 16 properties throughout the US. Secured 10-12 new residents at $6500/person each month (personal production). Established monthly quotas and metrics, customer service standards, and yearly sales forecasts. Collaborated with senior management in preparing the annual budget, scheduling expenditures, assessing variances, and initiating corrective actions.

Promoted from Sales Director to Area Director after first year of employment.Maintained personal production, securing 8-10 new customers $6000/personeach month. Increased revenue month over month at each census-challenged property by 21%. Generated consistent revenue flow month over month, averaging 98% of occupancy at a property that included 123 beds.

Oversaw daily operations for this 64-bed community including patient care services, staff recruitment and training, and customer service. Complied with state rules and regulations. Maintained a consistently high conversion ratio, securing 20+ new residents at $7000/person each year. Increased census year over year, maintaining 92% of budget.