Partnering with a leadership team responsible for the organization’s growth strategy and trajectory. Focused on our fundraising, development, community engagement, and marketing initiatives and serving as a thought partner to the senior executive team on revenue development and growth; working to increase the public’s awareness of PanCAN, and outreach to new constituents, and analyze new avenues for fund development.

Responsible for leading and integrating a comprehensive revenue-generating program that matches the bold ambitions for Share Our Strength, ensuring that resources are fully leveraged to support our mission impact and programmatic growth. Responsible for developing and executing a dynamic multi year funding model and associated strategies that will allow the organization to grow to raising $150M+ annually over the next 3 - 5 years, while establishing the architecture for sustained long-term expansion. Responsible for leading the marketing functions (brand, storytelling, digital and corporate partnerships communications) focused on supporting program & fundraising priorities through marketing campaigns; growing & engaging our supporter audience online; creating custom creative assets; and building and protecting the value of the Share Our Strength and No Kid Hungry brands.

Responsible for strategic planning, campaign development, revenue growth generation for the organization’s corporate partnerships team. Leading a 22-person team to raise an average of more than $15 million in annual revenue through public-private partnerships, cause marketing, experiential marketing and special events.Responsible for reaching financial goals through the planning, development and execution of Taste of the Nation events maximizing market opportunities in partnership with other Share Our Strength teams. Taste of the Nation is a culinary event series where guests sip and sample food and drink form the nation’s premier celebrity chefs, mixologists and sommeliers; held in more than 20 cities, drawing approximately 3,000 chefs and 25,000 attendees each year. Governs the organization’s vision for long-term growth and development as a member of the executive leadership team, leading strategic planning, stewarding staff development and organizational culture, and building relationships with funders, advocates and celebrity supporters.

Responsible for strategic planning, campaign development, revenue growth generation for the organization’s corporate partnerships team. Led a 22-person team to raise an average of more than $15 million in annual revenue through public-private partnerships, cause marketing, experiential marketing and special events.Governs the organization’s vision for long-term growth and development as a member of the executive leadership team, leading strategic planning, stewarding staff development and organizational culture, and building relationships with funders, advocates and celebrity supporters.

Leading the strategy for comprehensive recognition and benefits for all corporate partners to ensure corporate partner return on investment; collaborate with internal colleagues to develop and leverage assets for recognition and benefits; implement a systematic and integrated partner stewardship program using technology to create consistent, accurate, and appropriate information-sharing mechanisms for stewarding partners. Proactively support the stewardship responsibilities of the account management team by assisting them in establishing and coordinating individualized stewardship plans for corporate donors.

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Responsible for the development and implementation of an integrated strategic communications and marketing plan to advance the organization’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.Oversaw team to develop all general print communications including the annual report, marketing collateral materials and electronic communications including website and interactive communication/media; manage relationships with associated vendors. Oversaw team to actively engage, cultivate and manage press relationships to ensure coverage surrounding programs, special events, public announcements, and other projects.Lead the development, execution and measurement a complete marketing strategy to grow revenue, to acquire new donors and to increase supporter engagement and brand awareness around our cause. Including cause-marketing, corporate and foundation giving, workplace giving and collegiate and community fundraising.

Responsible for the creation and execution of strategic activities involved in strengthening and heightening the brand position of the Foundation in the US, Europe, and Africa; including a comprehensive branding strategy for the Foundation. Lead the development, execution and measurement a complete marketing strategy to grow revenue, to acquire new donors and to increase supporter engagement and brand awareness around our cause. Including cause-marketing, corporate and foundation giving, workplace giving and collegiate and community fundraising. Lead the development and execution of an overall digital objective(s) focused on user/visitor engagement that addresses the coordinated use of all of the Foundation’s digital assets (website, email, social media, video, etc.) to create more opportunities for engagement, education, awareness and fundraising.

Responsible for growing unrestricted revenue globally through direct response campaigns, including digital engagement and social media, fundraising events, and global corporate partnerships. Also responsible for implementing a fundraising marketing plan, initially U.S. focused, leading to a global plan and for supervising a team to execute against goals for digital, special event, and corporate fundraising.

Responsible for creating and implementing a strategic multi-faceted communications and marketing program designed to build and strengthen the Foundation’s role and reputation as a leader and authoritative voice in its field. Responsible for the creation and implementation of a national marketing/awareness campaign, implementation process and provide quality control for communication and marketing programs, media activities, and special events that secure the Foundation’s leadership position. Worked to ensure that organization brand, graphic look, and positioning are consistent and sustained;developed and implemented marketing and public relations and media strategies to achieve objectives of the Foundation.

Responsible for the supervision and management of the Field Operations National Program Marketing Department in the support and development of the recruitment, training, research, and administrative control of regional and national fundraising initiatives including customer donation promotions (St. Jude Halloween promotion, and regional Thanks and Giving®), charity athlete programs (St. Jude Heroes and Give thanks. Walk), and national philanthropic partnerships. Oversee the daily activities of the National Program Marketing promotions staff. Includes coaching, career pathing, counseling, and writing performance appraisals. Prepare annual strategic initiatives and short/long term goals for each fundraising initiative in the National Program Marketing department. Responsible for an annual budget of more than $17 million in revenue and while maintaining an expense ratio of 32 percent or less. Work with more than thirty Field Operations regional offices to identify new event programs, test and execute out on a national scale. Assist in creating program core standards and monitoring regional offices to ensure compliances with standards. Key accomplishment: Selected as one of twelve members of the inaugural Director Leadership and Talent Development program at ALSAC/St. Jude. The program content focused on leadership skills, executive coaching and various components of creating a high performance culture. The Leadership & Talent Development program was created to provide a talent pipeline for leading the organization strategically in the future.

Worked with the Director of National Program Marketing toward the continued growth and strategic direction of the department by developing and expanding existing and new programs to increase the total fundraising revenue for the department, including cultivating multicultural-based initiatives. Responsible for preparing, implementing, and managing the National Program Marketing department annual budget for the Halloween and Heroes programs along with the program long range plans, reports to the executive office and strategic initiatives. Oversaw the daily activities of the Promotions staff. Included coaching, counseling, and writing performance appraisals. Key accomplishment: Developed a team to create an online ordering and inventory management system for the point-of-sale materials for the Halloween promotion. This system reduced program expense by approximately 5 percent and increased the ratings on the customer satisfaction survey by more than 15 percent.

Responsible for the management, development and implementation of Field Operations cause related marketing promotions on a national and regional level.Actively solicited the recruitment of new national retail accounts with the potential to raise substantial amounts of money for ALSAC on an annual basis. Utilize fundraising, sponsorship, relationship building and sales skills to develop mutually beneficial associations with these groups. This includes researching and developing new national fundraising promotions with new and existing Field Operations corporate partners.Coordinated the work of various departments within ALSAC to create, develop and distribute promotional materials, such as pinups, manuals, training materials, promotional kits and resources, videos, media reports, and any other materials for national promotions. Planned and coordinated promotional stewardship activities which include, but are not limited to: dinners, receptions, news conferences, hospital tours and training sessions. Assist in planning special events associated with the cultivation of donors and cause-related marketing projects. Key accomplishment: Increased chain account participation in the St. Jude Coors Halloween promotion by more than 60 percent from the previous year. These accounts generated more than $3.8 million during a one month promotion.

Responsible for the management of the construction aspect of approximately 20 Dream Home markets by maintaining regular communication with builders and serving as a liaison between the builders, the Dream Home Development Team and field staff.Worked in conjunction with the Director of Dream Home Construction to review the Dream Home builders' invoices and to pro-actively assist Dream Home builders in lowering all construction related costs by creating materials allowances and guidelines.Coordinated with Legal Department on property transfers, Phase I environmental studies, home appraisals and other logistical and legal aspects.Key accomplishment: Recruited approximately 15 new builders and developers in conjunction with field staff and worked to maintain an expense ratio of 32 percent while raising more than $28 million for the hospital.

Responsible for maintaining overall leadership role within the organization and general supervision of all staff: including creating an employee handbook, conducting weekly staff meetings and facilities management.Responsible for creation of corporate image for Bonne Terre including design and implementation of plan to generate new business.Assisted in the execution of Bonne Terre special events including corporate events, weddings, and social event contractingKey accomplishment: Increased revenue generated by corporate events by approximately 40 percent by expanding corporate client base through the creation of a business-to-business sales plan.

Responsible for the planning and implementation of the annual Vesta Home Show®. This show is a nineteen day event, has an average attendance of 28,000 visitors and includes managing a $350,000 budget. Responsible for the planning and implementation of the annual Home Expo®. This show is a three day event, has an average attendance of 13,000 visitors and 300 exhibitors.Served as staff contact to all media organizations, local government agencies and elected officials.