Jill Smith Email & Phone Number

• Responsible for channel attribution reporting for both organic and paid efforts.
• Contributed to the paid search attribution growth of 144% as reported in Google Analytics.
• Contributed to a blended ROAS above 5.
• Decreased CAC by 11% YoY.
• Recommended landing page revision opportunities as it relates to helping SEO/SEM efforts and ad relevancy for UX.
• Managed team of 3 for organic social, influencers & partnerships, brand listening and paid ads.

• Created full funnel media strategies for evergreen campaigns, new brand campaigns and product launches.
• Bought, trafficked and reported in Amazon Campaign Manager, Google Ads, Google Shopping, YouTube, Facebook, Pinterest, Programmatic native ads and OTT/CTV.
• Launched Saalt's first brand campaign in 2020 reaching over 3.9 million people on FB/IG.
• Worked with internal teams to bring UTM tracking in house to see web and revenue results each channel (both paid and organic) brings.
• Part of the B Corp committee contributing ideas to how we can improve as a B Corp.

• Led media strategy and planning for multiple clients across different industries to help achieve business goals and presented strategy to clients.
• Reviewed campaign results to help inform strategic decisions.
• Partnered with internal teams to ensure client media goals are being met and proposed new solutions to improve performance.
• Established and lead workflow process from campaign briefing to campaign completion.
• Negotiated media contracts and rates.

Boise, Idaho Area

• Drove the vision of paid media at the agency.
• Led client media strategy and planning to help achieve business goals.
• Shared media trends, updates and policies that affected client campaigns.
• Managed media team performance and capacity, and found efficiencies on how the team planned, bought and trafficked media.
• Established media training schedules and workflow process documents for new employee onboarding.

Boise, Idaho Area

Boise, Idaho

• Bought traditional broadcast TV, cable, radio, outdoor, and digital channels such as search engine management/PPC, social, programmatic and digital video in order to reach client campaign goals and budget
• Collected and negotiated rates with vendors, and completed vendor evaluations to determine whether proposals were worth client investment
• Communicate with various teams such as account and web teams, vendors and clients
• Manage campaign due dates and traffic creative to vendors to make sure media campaigns start on time
• Campaign reporting to make sure partners have delivered expected results and schedule makegoods if not
• Negotiate rates prior and during campaigns

Boise, Idaho Area

Boise, Idaho

• Provided friendly customer service and worked towards deepening customer relationships
• Informed customers of current company promotions to help reach branch sales goals
• Accurately completed financial transactions leading to a high balancing ratio

• Created and distributed brochures and posters for specific events and marketing campaigns
• Coordinated with sponsors and companies as relating to production of promotions and events
• Created social media networking campaign for the Association allowing more DBA exposure
• Assisted with member communications via email relating to promotions and events

Boise, Idaho Area

• Created, organized, and sent out insurance packets and claims
• Completed secretarial duties such as answering phones, sending and receiving mail, and more