Responsible for internal communications, public relations, analyst relations, social media, and customer communications. Manage a team of individual contributors across these functions.

Partnered with Executive and Business functions to develop and execute strategic communications to drive business growth•Developed and executed strategic external communications that enhanced the company's reputation within the consumer goods industry and with its key constituents•Generated consistent, positive messaging about the company and managed interviews and speaking engagements to reinforce the company's position as industry leader•Created and distributed HR communications that support business objectives and initiatives•Ensured internal and external communications and announcements were aligned across all parts of the business

Managed corporate communications for the SMB IT Management Business Unit.•Managed product line blogs and profiles on social media platforms•Developed and executed communications collateral to drive lead generation efforts, promote product line branding, and drive industry thought leadership•Planned and coordinated integrated marketing communications including electronic and print literature, corporate website, advertising, and tradeshows•Built and managed relationships across job functions (marketing, sales, development, support, HR, and finance) to align messaging, accomplish goals and leverage resources for Public Relations & Analyst Relations, social media and lead generation campaigns

Oversaw corporate communications for the company.•Responsible for external public relations activities that drove Shavlik’s brand awareness in local, national and global communities•Managed US and Global Public Relations firms, managed media relations and analyst relations programs•Executed tradeshow events, including managing booth staff and logistics and on-site meetings for Shavlik executives with industry press and analysts•Conducted market research for executive team to conduct business strategy and planning