Jill Taylor Email & Phone Number

Tucson, AZ, US

Walldorf, BW, DE

Walldorf, BW, DE

Walldorf, BW, DE

• Drive optimization and simplification of global demand management processes and practices to deliver world-class customer experiences.Primary Responsibilities:
• Work with cross-functional teams – Marketing Technology and Tools, Demand Center Innovation and Enablement, Regional Marketing, and Business Marketing Operations – to define business requirements driving Lead.
• Establish, test, document and work with enablement teams to deliver new lead management processes and practices that are part of the end-to-end Demand Management framework.
• Support the creation of a model to track lead funnel success and drive continuous improvement.
• Drive performance improvement through identification, documentation and implementation of lead management best practices.
• Establish standard processes and participate in tools/infrastructure recommendations for lead management.

Developed and managed results-driven strategic marketing and communications programs for clients, including international software developer and analytics / machine learning start-up. Helped define marketing strategies, create and execute marketing plans, grow demand generation and optimize internal processes.

Armonk, New York, NY, US

• Lead performance marketing for IBM Analytics spanning core database products (SaaS and on-prem), predictive analytics, Enterprise Content Management, developer tools and cloud analytics. Employ innovative digital.
• Drove global pipeline by managing demand generation campaigns, global events, and social and digital communications strategies.
• Exceeded goal and achieved 54% marketing contribution with more than $4B in pipeline by leading globally dispersed team of 14 marketing professionals across US, Europe and India in supporting a multibillion-dollar.
• Led WW agency retainer negotiations and media plan development, driving more than $62M in global revenue; managed paid search strategy, yielding 85M impressions and $101M in win revenue.
• Directed campaign optimization efforts with 15% annual growth in validated leads and pipeline by developing IBM’s first-ever campaign, modeling and forecasting tool to track targets for organic digital, paid media and.
• Designed and executed communications, social strategy and field marketing event plan to reach new audiences, growing community engagement for key SaaS roles.

Armonk, New York, NY, US

• Led 17-person global (4 countries) demand generation and events team responsible for creation of worldwide campaigns (inclusive of events, direct marketing, digital, tele, and social tactics) for IBM’s Big Data &.
• Produced campaign results 30% more efficient than 2014 despite budget cuts of up to 59%, resulting in $1.425B in win revenue and $3.756B in pipeline.
• Provided strategic direction and campaign guidance to worldwide marketing teams to ensure consistent global execution and effective local marketing plans.
• Built and staffed demand generation teams to launch IBM’s first industry-focused Analytics campaigns, driving Communications and Public Sector growth.
• Spearheaded initiative to add 120 cross-analytics incremental events, partnering with global leaders, coordinating and selecting list of top-priority 3rd party events, overseeing 80+ proprietary events, and managing.
• Analyzed pipeline trends and campaign results, defining action steps to maximize ROI and support under-performing countries.

Armonk, New York, NY, US

• Delivered worldwide demand generation strategy and pipeline generation for Enterprise Content Management and Smarter Cities brands within IBM’s Software Group. Developed and executed product launch plans, multi-touch.
• Launched “Smarter Cities” as a brand and individual program within Software Group, integrating 2 acquisitions to create cohesive customer-facing brand and go-to-market strategy. o Managed external event for 100 press.
• Designed repeatable campaign development and execution support, enabling global adoption of ECM and Smarter Cities campaigns in all geographies, including go-to-market kits and internal Campaign Alert communications.

• Managed digital, demand generation, and event strategy and execution for FileNet’s and later IBM’s records management, compliance, and analytics business. Launched FileNet’s first email management business.
• Achieved or exceeded annual goals for validated leads, lead progressions, and net new pipeline annually.
• Launched “Mock Trial” event series, FileNet’s most successful proprietary event, surpassing attendance goals, securing MCLE certification in all applicable states, and generating more than $250k in partner funding.
• Led demand generation for ECM component (natural language processing) of IBM’s Watson launch in 2011, inclusive of expert podcast series, monthly webinar series, and roadshow with Watson Jeopardy module.
• Led special project to expand IBM ECM’s user conference to a worldwide, demand generation event series and increased leads 690%, lead revenue 272%, and partner sponsorships 57% in one year.

Irvine, CA, US

• Provided strategic direction for new business and current client pitches. Managed corporate identity and generated agency awareness via marketing and PR efforts.
• Managed business development process from initial introduction through transition to client services, contributing to landing top accounts, including Jeep, Dodge, Chrysler, eBay, Nextel Communications, Nextel Partners.
• Coordinated business development efforts among 4 operating units and managed networking of new business efforts with parent company, Omnicom Group, as well as other sister agencies, with 100% success rate in reaching.
• As Senior Manager, Marketing Communications: Managed corporate communications for Alcone Corporate and marketing communications for PromoCity.com - Alcone subsidiary. Increased site traffic 300%, average order size.

• Directed all areas of marketing communications and public relations, including the management and copywriting of such projects as: brochures, advertisements, press releases, presentations, direct mail pieces, trade.
• Successfully launched two new product lines
• Managed all public relations and marketing efforts for the merger with closest competitor
• Instrumental in creating a partnership with 3M and Hewlett-Packard for the creation of the world’s first color-printed and graphically-wrapped operational 18-wheel tractor trailer