Promoted into position responsible for developing multimedia marketing and communications materials to support profitable new business and membership growth. Lead a team of marketing strategists, creative writers, graphic designers, and multi-media experts to develop wide range of distinctive marketing material that promotes brand identity, product value proposition and delivers compelling and consistent messages. Responsible for all aspects of process from creative concept development through implementation, including strategy, writing, graphic design, print production, warehousing, fulfillment, premium promotions, events, PR, vendor management, and budget.

Promoted to assume responsibility for Marketing and Communications function. Managed creative team of writers, graphic designers and warehousing and fulfillment professionals in a fast-paced environment with multiple priorities, competing deadlines and shrinking budgets. Successfully applied product, operations and technical background to maximize effectiveness of team and results. Introduced Web-based procurement system to catalog, order and track marketing material.

Promoted through four levels of product management over five-year period. Held product management responsibility for medical, behavioral health and dental benefits product lines. Successfully migrated entire book of business from fragmented provider network platform to single national solution. Brought into product development to apply operational and technical experience to the development and rollout of a national benefits product.

Hired to apply industry-specific operational and technical experience to implement paperless office and re-engineer call center operations. Supported the introduction of call tracking technology to promote one-call-resolution and improve customer satisfaction. Supported the introduction of scanning and OCR technology to streamline queue management and increase auto-adjudication.

Hired into ACCENT (accelerated entry) rotational development program designed to move high potential information technology professionals into management positions over five-year period. Promoted through Programmer Analyst, Senior Programmer Analyst, Team Leader, Information Systems Manager and Claims Manager positions with an early graduation from program after four years.