Jill Baldassano Email & Phone Number

Remote

I advise and collaborate with my clients to build and execute both internal and external communications strategies to align with and support business objectives. I provide them with strategic direction on communications best practices and effective campaign development to drive action and increase key milestones. I develop client tool kits and resources to help internal communications drive business achievements and help external communications increase sales opportunities. My clients develop highly technical and complex information and I help them edit and distill those ideas into easily understood messages for their target audiences. As my clients continue to grow their business, I design and implement qualitative research initiatives to establish and increase reputation management goals and support business development objectives. Additionally, I facilitate exchanges with cross-functional, cross-organization teams to initiate collaboration for increasing programs with positive sustainable and social impact.- Increase media relation touchpoints- B2B, high-tech, non-profit, health care, and public safety industry expertise- Campaign and strategy development- Write and edit content pieces including leadership communications, web content, sales outreach, impact reports, white papers, and social media- Event planning and promotion- Internal communications- Training support, presentations and customer toolkits

Remote

I was responsible for the strategic account management for our clients, providing strategic insight into industry trends and influences in the market. Those insights helped me develop comprehensive and integrated marketing communications plans for our clients to increase market share, and overall brand awareness. My clients ranged from government agencies to B2B to B2C and while each industry has a unique story to tell, ensuring the message resonates and moves their target audience to act was always my number one goal. - Brand campaign development- Leadership presentations and speeches- Byline articles- Video scripts for internal and external audiences- Member communications for acquisition and retention

Hamilton, New Jersey

The company was growing swiftly, so I was recruited to join in and develop an integrated corporate communications program from the ground up. I collaborated with the company’s internal stakeholders to support a robust digital marketing program and elevate the company’s positioning. Additionally, I served as team lead for employee engagement programs, including employee spotlight blog posts, quarterly employee meetings, employee training program communications to support human resources efforts. We were lucky in that we had many subject matter experts and a lot of content available, so I developed an editorial calendar for blog and social posts that would directly support customer service advocacy programs, product marketing initiatives, and our overall corporate communications content. While researching the industry, I found there was very little in terms of thought leadership within this current field, so I was able to develop a robust media relations initiative to spearhead the leading share of voice and maintain that position throughout my tenure. - Increased engagement across multimedia platforms and helped accelerate sales cycle by 10% quarterly- Developed employee surveys to support ongoing retention initiatives and increase engagement by 30% quarterly- Set strategic direction for overall communications program, researched current and future trends and exceeded performance metrics by more than 125%- Supervised social media coordinator

Piscataway, Nj

In this multi-faceted role, I served on global planning teams to design and implement external communications strategies for the company's software solutions business unit. While our business unit was the smallest group among the organization, we were tasked with the largest growth challenge. Known globally at the time for its vast network capabilities, Ericsson was relatively unknown in the software side of the business, so my strategic focus was to educate these strengths both internally and externally, including global brand campaigns and product launches. Truly an expert in communications strategy, Ericsson helped support the groundwork initiatives I developed including strategic announcements, original industry articles, spokesperson briefs as well as internal announcements.- Doubled media touchpoints for business unit- Increased thought leadership by more than 50% globally- Increased global market perception in key growth areas by 45%- Team member for global narrative support

New Jersey

In this contract role, I developed assets for the company in order to provide new business and growth opportunities. As the market was changing, so did the need to provide a broader look at how this medical durable equipment company could expand its market from smaller health care and rehab institutions into different areas and to eventually sell its assets.- Developed branding campaign from the ground up- Developed new competitive intelligence reports- Identified new areas to double marketplace presence- Identified new measurement effectiveness tools and database marketing that increased sales from regional to national customer base

Greater New York City Area

Served as sole communications representative to develop and implement overall company strategy, including web content, corporate marketing materials, internal communications and external media strategy.• Wrote and managed communications for CEO, Executive Committee and sales leadership related to division updates, leadership conferences, employee town halls and employee awards programs, on a quarterly, weekly, and daily basis.• Developed process for corporate communications for 18 distinct markets including corporate level product launches, digital strategy and social media goals.• Built employee engagement with communication plans that aligned employees with company visions and goals including production of leadership videos, intranet content, and weekly e-newsletters increasing average engagement by more than 25%.

Longmont, Co

Developed, implemented and reinforced services brand strategies for both external and internal communications for emergency services telecommunications company.• More than doubled enrollment and participation in employee health and wellness program with integrated communications campaign including intranet content, employee newsletters and rewards events.• Developed communications strategies for company recruitment campaign among highly competitive tech environment that increased employee retention/recruitment. • Served as communications lead in programs such as corporate citizenship and career development training which ensured enrollment and engagement and successfully maintained maximum capacity.

B. A.

Certificate Of Completion

Stillman School Of Business