Jillian Peyton Email & Phone Number

Charleston, WV, US

Nashville, Tennessee, United States

• Leads the creation and distribution of media releases, social media content, event promotion and legislative advocacy requests through targeted media outreach, social platforms, email campaigns, website updates and.
• Updates and manages marketing documents and organizational collateral to align with company's strategic goals
• Drives record-breaking social media engagement within 15 months through organic, data-driven strategies, increasing Facebook reach by 174.8% (117.9K), page visits by 167.6% (11.3K), Instagram reach by 336.4% (19.6K).

Nashville, Tennessee, United States

• Managed communications for a Tennessee Department of Health-funded grant project, achieving a 54.4% average email open rate and 7.5% average click rate over eight months
• Contributed to the development of external and internal communication plans for the Association and its subsidiaries
• Collaborated with the CEO and team to develop targeted communications strategies focused on public affairs and grassroots engagement

Morgantown, West Virginia, United States

Morgantown, West Virginia, United States

• Organized and executed formal induction ceremony with more than 25 attendees to promote and increase PRSSA membership

Morgantown, West Virginia, United States

• Created, edited and managed PRSSA’s informative emails, promoting membership and group meetings
• Crafted tasteful and relevant graphics for WVU PRSSA’s Instagram, receiving the most "likes" for a post in a three-month period
• Demonstrated eagerness to learn by attending meetings with public relations professionals

Remote

• Independently wrote and distributed educational/technical content, announcements and leadership messages to 60,000+ employees through newsletters, WordPress site updates, digital signage and targeted emails.Projects.
• FY23 FedEx Cares United Way campaigno Collaborated with FedEx Ground executives, United Way contacts and corp. communications teams to plan and prepare enterprise-wide messages for employee-giving campaign
• Operations manager toolkito Presented and fulfilled communications plan to introduce and promote daily usage of the new toolkitAccomplishments included:o Chosen for Bravo Zulu award for my contributions to the FedEx.

Morgantown, West Virginia, United States

• MHA is a student-run advertising and public relations agency within the Reed College of Media at West Virginia University.
• Conducted focus groups, interviews and secondary research to develop awareness campaign for WV agritourism industry
• Planned agritourism networking event by arranging catering within budget and scheduling activities for ~30 attendees

Built monthly social media calendars with content for bank’s Facebook, Instagram, LinkedIn and Twitter and managed all internal and external communications for corporate fundraisers.Projects include:o MVB’s Real Men Wear Pink campaign supporting the American Cancer Societyo Curated content and compelling imagery for mass emails, SharePoint, digital signage.

Morgantown, West Virginia, United States

• Created fact sheets for scholarships and funds, promoting strategic communication to stakeholders
• Organized YCF's accreditation process by collaborating with senior staff to organize and prepare essential documents and materials for the Council on Foundations
• Facilitated positive relationships with donors, aligned with nonprofit’s principal communication strategy

Morgantown, West Virginia

• Authored and submitted auto-ethnographic research to the Journal of Public Relations Education
• Observed and studied social networks and the diffusion of misinformation amongst scientific journals
• Fulfilled data collection and authored abstracts, introductions, bibliographies and literature reviews for professional research
• Co-authored an article accepted by AEJMC, a national association for education in journalism and mass communication, with a Reed College of Media professor

Morgantown, WV

• Tripled group membership by establishing a presence on social media with Instagram
• Planned, finalized and promoted arrangements for student charity group's biweekly meetings
• Streamlined communication with volunteers by utilizing email marketing software Mailchimp

Bachelor Of Science In Journalism - Bsj, Advertising And Public Relations With Minors In Marketing And Sociology, 4.0 Gpa

Activities and Societies: Honors Foundation Student, Public Relations Student Society of America (PRSSA), Research Apprenticeship Program

High School Diploma

Activities and Societies: Band, National Honor Society (President), National English Honor Society, Beta Club, Student Council (Secretary)