Premium digital marketing strategies and implementation across your marketing ecosystem, including PPC account audits on Google Ads and Bing Ads, short- and long-term PPC account management, campaign restructuring, and more. Organic and paid social media marketing including TikTok management and consulting, Instagram, and Facebook. Full stack digital strategy marketing plans. I work with a small group of fellow digital marketing professionals to accomplish your goals and can offer referrals for any needs that are better outsourced.

I managed a growing team of PPC marketing professionals to achieve business goals in addition to managing a large Google AdWords account and spearheading company-wide projects. Since 2014, I was responsible for putting in place new systems and procedures for the PPC department, including developing and standardizing department roles and new hire training. The department went from disconnected and scattered to a team of closely-knit colleagues who constantly challenged each other in the best of ways. Most of my team members started in the department with no prior PPC experience and drove 40% or more of website sales for major ticketing sites, representing the single largest revenue-contributing marketing channel. We saw YOY revenue growth of between 20-150% after major account redesigns and management changes. I led the Request for Proposal process in the search for software vendors, and negotiated and finalized contracts for our company for multiple products, some of which were used company-wide and others that pertained only to the PPC department. In my role as the lead of web analytics, I oversaw a team that worked on verifying data captured on our sites, working in SQL databases as well as on web analytics tools like Google Analytics and AT Internet (now Piano). We were responsible for the implementation and maintenance of our tagging solution, Tealium, across multiple websites. We used these tools to generate reports for other marketing teams and to help guide strategic initiatives for the company roadmap.

As the Product Manager for SuperBillets.com, I was responsible for directing website strategy, development improvements, revenue growth, and managing to a P&L. Working in an agile environment, I wrote business and functional specifications for website improvement, researched and lead new projects to improve the business, and ran paid advertising accounts on Google and Bing. I was also in charge of the PPC advertising accounts for an English-language ticketing site on Google and Bing which increased daily ROAS by 300% within two months of taking over the accounts without losing revenue and generating significant profit improvements, accumulating to hundreds of thousands of dollars.