The mockingbird gathers with other mockingbirds, and they collectively get louder, louder, and LOUDER, building one unified voice to create change in their environment. This is what we do at Project Mockingbird. We harness the power of communications to change our world for the better.We work exclusively with social impact companies and nonprofit organizations, driving awareness and telling their story to the world.We revolutionize how people think and advocate for brands by providing communications strategy but, most importantly, execution and measurable results.

Revolutionizing women's wellness and birth experiences in the DFW metroplex.

Specializing in social content strategy and development, story-telling, content creation, product photography, and engagement.

• Leads team of 45+Michaels blogger influencers through strategy, ideation and tactics to support Michaels brand mission, goals and objectives. • Leads development of promoted pin campaigns for Pinterest in collaboration with digital media, agency resources, and digital partners.• Creates, executes and manages the growth of the Michaels blog through consistent content, optimization, testing, and KPI measurement. • Manages agency, vendor, and freelance relationships; including contract, concept development, pre-production, creative, production, editorials, quotes and budgets.

Plan, strategize, conceptualize and develop craft-related content marketing pieces that promote the Michaels brand and category marketing initiatives, leverage trending topics, and are optimized for boosting consumer engagement online as well as boosting sales in stores. I also manage, edit & contribute to the brand blog.blog.michaels.com

Planning, directing and evaluating consumer centric marketing initiatives aligned with company goals. Provide internal program coordination between all Michaels marketing components to create a seamless program presentation to the consumer. I work closely with Category Management, Media, Vendors, Digital/Social and Store Operations to ensure timely program success.

eSports Partners is a merchandise service provider offering solutions for NFL and collegiate markets. eSports' solutions include e commerce (site design, content development and management), retail consulting (store locations, build out, merchandising and management), game day operations (venues to sell team merchandise), catalogs (creation and order fulfillment) and several other related services.• Plan and execute marketing and communication plans for multiple NFL andNCAA clients.• Manage email marketing from concept to distribution; including copywriting,graphics, list management, segmentation, and reporting.• Implement and manage creative concepts, campaigns and promotions.• Branding, direct mail, web promotions, database mining and segmentation, socialmedia, public relations, event and marketing support and analysis.• Assist in development of catalog from concept to distribution; includingplanning, purchasing and negotiating, copywriting, editing and proofreading,and tracking, as well as maintenance of customer database.• Act as a liaison between creative agencies and company to determine needsand direction of projects, manage work processes and deadlines.• Tracking and reporting of online and print marketing campaigns.• Develop and maintain statistical analysis reports of marketing promotions.• Manage corporate to store-level marketing communication, materials andsignage.

* Plan and execute company promotional events. * Assist in development of catalog from concept to distribution, including on-site photo shoots and maintenance of catalog request database. * Responsible for all corporate to store-level marketing communications. * Maintain company intranet site and content. * In charge of social media website promotion. * Write and distribute press releases and other marketing related publications. * Create in-store signage, procedural documents and internal forms. * Assist in media placement. * Explore new advertising mediums and campaigns. * Compile marketing budget spreadsheets and promotional results analyses.

• Chosen to work on a 60-day project to prepare for the Board of Directors visit to the Dallas lab market. Spoke to the Board of Directors, on behalf of the company’s 46,000 employees, about the Supernova / Genesis innovation and pilot work created and implemented in the Dallas market. Result: The Board approved the project to go to scale in all 600+ stores.• Responsible for managing customer service operations, opening and closing the store, inventory, hiring, scheduling, supervising employees, reviewing and working various reports, and money management.

• Developed a marketing recruitment campaign geared toward the college market for the Central Intelligence Agency.• Created marketing materials including logos, advertisements, flyers, and posters for the campaign.• Developed and implemented Dallas / Fort Worth’s first Collegiate Global Career Expo over a two week campaign.• Presented final campaign report to the Central Intelligence Agency.