Jillian Fritzke Email & Phone Number

Sacramento, California Area

• Created a standard naming convention and organizational structure for over 300 pieces of content. Organized rebranding of content when the company was purchased in 2015. Continue to Work with cross-functional team to.
• Work with subject matter experts to create buyer personas and industry specific content such as case studies, solution briefs, blogs, and web copy.
• Develop structure and processes for manage sales enablement resource repository.
• Communicate with the sales organization about new content available and intended purpose.
• Assist in Account Based Marketing campaigns for current customers.
• Manage social media channels including LinkedIn and Twitter and run paid campaigns.

Dayton, Ohio Area

• Developed a business plan for pursuing franchise customers including writing and presenting a documented plan to business leaders. Created and managed marketing assets for franchises like infographics, Linkedin.
• Identifying gaps in SMARTworks (Standard Register's content distribution management online platform for local marketing) for franchises.
• facilitating product development conversations with Customer Facing Technology department joining market research and industry trends.
• Creating content and implementing internal adoption of marketing material for franchise marketing.

Dayton, OH

• Responsible for identifying leads, conducting research, and creating presentations for on-site sales meetings. Assisted the sales team by managing the trade show schedule and arranging travel as well as implementing.
• Researched prospective districts and compiled information into a strategy document used for creating proposals.
• Created presentations and assembled presentation documents for 5 new sales and 6 renewal meetings.
• Managed logistics associated with exhibiting at 25 trade shows and scheduling travel.
• Increased LinkedIn followers by 85% by planning and implementing social media strategies to drive awareness and position VARtek as a thought-leader.
• Input data into the CRM and created reports for territory development.

Circleville, Ohio

• Recruited transfer students and consistently exceeded enrollment goals. Trained and mentored other admissions counselors in territory development and admissions best practices. Created presentations and spoke in public.
• Recruited transfer students while mentoring other admissions counselors.
• Participated in the recruiting events on campus as well as traveled to schools, churches, and college fairs.
• Managed over 200 applicants each year and enrolled at least 30%.
• Enrolled 40% more new students in one year than the previous record
• Increased the Camp Team program by 30% and coordinated hiring students, managing schedules, training, and travel.

Master Of Science (Ms), Marketing And Communication

Bachelor Of Arts (B.A.), Business Administration And Management, General

Activities and Societies: Student Worker in the Admissions Office