Created a standard naming convention and organizational structure for over 300 pieces of content. Organized rebranding of content when the company was purchased in 2015. Continue to Work with cross-functional team to upload content to numerous platforms for sales use. Write content and design collateral in InDesign.• Work with subject matter experts to create buyer personas and industry specific content such as case studies, solution briefs, blogs, and web copy.• Develop structure and processes for manage sales enablement resource repository.• Communicate with the sales organization about new content available and intended purpose.• Assist in Account Based Marketing campaigns for current customers.• Manage social media channels including LinkedIn and Twitter and run paid campaigns.

Developed a business plan for pursuing franchise customers including writing and presenting a documented plan to business leaders. Created and managed marketing assets for franchises like infographics, Linkedin Showcase page, Twitter account, and a page on the Standard Register website. Coordinated Standard Register’s participation at the International Franchise Association’s Annual Convention.• Identifying gaps in SMARTworks (Standard Register's content distribution management online platform for local marketing) for franchises.• facilitating product development conversations with Customer Facing Technology department joining market research and industry trends. • Creating content and implementing internal adoption of marketing material for franchise marketing.

Responsible for identifying leads, conducting research, and creating presentations for on-site sales meetings. Assisted the sales team by managing the trade show schedule and arranging travel as well as implementing social media strategy and utilizing the CRM.• Researched prospective districts and compiled information into a strategy document used for creating proposals. • Created presentations and assembled presentation documents for 5 new sales and 6 renewal meetings.• Managed logistics associated with exhibiting at 25 trade shows and scheduling travel.• Increased LinkedIn followers by 85% by planning and implementing social media strategies to drive awareness and position VARtek as a thought-leader.• Input data into the CRM and created reports for territory development.• Coordinated the company wellness program.

Recruited transfer students and consistently exceeded enrollment goals. Trained and mentored other admissions counselors in territory development and admissions best practices. Created presentations and spoke in public to a variety of demographics. Managed summer camp team hiring, training, and travel arrangements. •Recruited transfer students while mentoring other admissions counselors.•Participated in the recruiting events on campus as well as traveled to schools, churches, and college fairs. •Managed over 200 applicants each year and enrolled at least 30%. •Enrolled 40% more new students in one year than the previous record•Increased the Camp Team program by 30% and coordinated hiring students, managing schedules, training, and travel.