Jill Shepherd Email & Phone Number

Oversaw entire individual giving programs for WBEZ, Vocalo and podcastsCreated, executed and managed fundraising revenue budget of $8.9M+ and expense budget of $1M+Planned, executed and analyzed all individual giving campaignsDirect mail, email, digital, on-air, vehicle donations, ecommerce, PayPal, mobileIncreased conversion rate among audience size to all-time highs, averaging 15% membership among cume; 37% among core audience Managed team of employees encompassing CRM management, communications, analytics, design, digital, and customer serviceExecuted quarterly on-air pledge drives, including training and managing over 50 cross-departmental employees to work together to meet fundraising goals in a timely mannerIncreased efficacy of pledge drives an average of 40% using better incentive strategy and trainingOversaw all audience and member communications, from brand management to consistent messaging across all channelsDeveloped relationships with community partners, like-minded corporations and organizations as it benefits the CPM brandFounded and executed WBEZ’s monthly sustainer program, High FidelityOn launch had 45% conversion into program

Fundraising strategy with a heavy focus on digital giving and sustainers. Also pledge drive production, e-communications, e-marketing, e-commerce and more.

Primary contact with audience, streamlined membership issues, developed audience relationship with station