Katie Antonsson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California

Work closely with 30 different newsroom teams to help them understand article analytics and customer segmentation. Uncover trends within visits, conversions, and other metrics to develop stronger content strategies in collaboration with editors and newsroom leadership. Support editors and reporters in planning and adjusting articles, based on determined strategies, to reach monthly newsroom goals. Serve as a translator/conduit between data engineering and editorial. Work with databases across Snowflake, Google Analytics, Chartbeat, and Power BI. Build dashboards in Power BI and create bespoke data visualization reports. Combine journalism skills with data knowledge to help explain why strategies succeed or fail, and to adjust for the future. Took our newsroom from 3 teams meeting yearly goal to 12 teams.

Los Angeles, California

Developed, produced, and implemented social media strategy and content calendar, creating organic and paid content in line with brand voice, trends, and goals across platforms. Researched museum collection and exhibitions extensively, working closely with curatorial staff. Managed the museum’s email marketing strategy, website, and Eventbrite pages. Assessed social media analytics weekly and built the museum’s first-ever analytics report to track performance and adjust strategy accordingly. Grew our social audience by 10% through the pandemic.

Chicago, Illinois

Created and implemented social media strategy and content calendar, developing daily content and ads in alignment with brand voice across platforms. Worked closely with animal care experts and scientists to discover and produce compelling stories and content, including one viral Twitter post. Engaged with guest customer service via social platforms. Managed data analytics and reporting across all platforms, using data to improve my planning. Grew our social audience by 46% and increased our average engagement by 25%.

Chicago, Illinois

Served as the managing editor of the museum blog, creating content for weekly column and long- format features, interviewing staff, researching collections, soliciting content from fellow staff members, and maintaining the blog calendar. Copyedited materials for the museum, including bimonthly Member Magazine.

Los Angeles, California

Produced content for the museum blog, through research and staff interviews, that aligned with and enhanced LACMA’s standards of accessibility. Contributed to social media content development and data analysis.

Master’S Degree, Specialized Journalism And The Arts

Activities and Societies: Annenberg Media Center, Ampersand

Bachelor’S Degree, English, Art History

Activities and Societies: English Department Undergraduate Advisory Board, Zeta Tau Alpha, Sigma Tau Delta International English Honors.

English, Art History

Activities and Societies: Vassar Helicon