Kassandra Navarro Email & Phone Number

I lead a six-person team of audience editors and social video producers. Together, we are focused on increasing the audience reach, diversity and loyalty for ProPublica’s journalism.

Clients have included/include: Houston Landing, Press On, Futuro Media, Southerly and National Catholic Reporter.Selected accomplishments:- Led and executed the social strategy for Futuro Media’s first-ever fiction podcast and animation series, as well as the companion interview series, which included conversations with musician John Legend, director Ava DuVernay and more.- Led and executed Press On’s website redesign process, serving as the lead on content, development and design- Overhauled Southerly’s design brand standards and created a template system for its email newsletter, social media platforms and website.

As the sole newsroom leader working at the intersection of audience, editorial and product, I lead the development and execution of impact-driven growth and distribution strategies for our digital investigations, weekly radio show and podcast and feature film documentaries; lead product strategy, identifying opportunities to build or initiate new products that enhance our investigations and storytelling and/or serve a communicated audience need as well as manage the day-to-day of our current product offerings and systems; and lead our membership program, creating growth revenue strategies that increase the top of our audience funnel with a goal to convert. I also manage a team of four.Selected accomplishments: - Created and implemented the infrastructure and workflow for the organization’s first-ever editorial outreach initiative.- Oversaw the roadmap for the redesign of all newsletter templates, including the newsroom’s flagship weekly newsletter; Executed new content modules and subject line testing strategies — all with a goal of increasing subscriber growth and reader engagement. In 2022, we saw growth across all our major newsletter metrics when compared to 2021, including a 22 percent increase in subscribers, a nearly 12 point increase in open rate averages, and a 54 percent increase in our unique opens average.- In 2022, I increased our engagement rate across all social platforms by 35 percent and increased our Instagram follower growth by 46 percent and Facebook follower growth by 12 percent.- Collaborated with our membership manager to successfully reach our 2022 membership revenue goals.

Selected accomplishments:- Led and executed the social strategy (organic and paid) for Reveal’s award-winning, seven-part investigation podcast, “Mississippi Goddam.” In three months, related organic content received nearly 900,000 impressions and over 31,000 engagements, with the year’s top-performing posts on Facebook and Instagram coming from the podcast.- In the five months in 2021 that I managed Reveal’s social platforms, I executed 46.53 percent of all social posts and accounted for 55.55 percent of total followers gained and 65.75 percent of total engagements received.- Designed a new template system for all social media creative assets.

Austin, Texas, United States

As The 19th’s first and only social editor, I led and managed growth and engagement efforts across social platforms since their launch, packaging and distributing news stories to meet The 19th’s audience exactly where they were at.- Led daily content execution on all @19thnews accounts (Twitter, Facebook, Instagram and LinkedIn); 43 percent of all website traffic since launch came from social; social content received 97.8M impressions and 2.7M engagements; Curated and pitched more than 50 Twitter Moments- Created and executed audience engagement and promotion strategies around feature news stories, 19th signature events and special projects- Conducted live social for 19th signature events, breaking news and other large news moments- Executed daily social news gathering and performance reports to the newsroom, identifying opportunities for future stories- Created and informed, in partnership with the creative director, a design template system for all social visuals

Austin, Texas Area

I led and executed the strategic growth and implementation of the LBJ Presidential Library and LBJ Foundation’s digital and social strategy, and managed a team of three. Areas of work included content strategy, social media, design, digital marketing, email newsletters, brand management, analytics reporting and website development.Selected accomplishments:- Created a 5,000+ post content repository that served as the knowledge base for a 365-day editorial calendar- Steady, organic growth and engagement across all social platforms: 46M+ impressions, 2.4M+ engagements and 44,000+ net new followers- Created the U.S. National Archives’ first GIPHY channel for a presidential library to highlight the breadth of the Library’s archival content. At the time, our gifs had more than 9.5M views.- Led the digital communication campaigns for two major summits and dozens of events featuring high-profile figures and political dignitaries, including former Supreme Court Justice Ruth Bader Ginsburg, House Speaker Nancy Pelosi, former CIA Director John Brennan, former Secretary of State Madeleine Albright, filmmaker Ken Burns and more.- Led the strategy, production and promotion for the Foundation’s first-ever podcast- Led RFP to identify a digital agency to implement the custom website redesign of lbjlibrary.org, a six-figure, three-year project; Served as the project lead for content and creative.- Led the production of a new interactive photo-op and neighboring social stream wall in the Library’s permanent exhibition space. In the first two years, more than 5,000 posts from visitors were featured in the stream.

Austin, Tx

Managed the LBJ Presidential Library’s and LBJ Foundation’s digital and social platforms in order to increase public awareness and accessibility to the Library’s 45 million pages of archival holdings, exhibitions, events, and education programs.

Austin, Tx

Defined, created, and implemented marketing, branding, and fundraising strategies to enhance the McCombs School of Business’ Development and External Relations Office’s image, awareness, and understanding among alumni, current and potential donors, and corporate and foundation partners resulting in increased investments to the school.Selected accomplishments:- Coordinated, designed, and implemented all email newsletter strategies and digital communications for the McCombs Alumni Network which included a database of more than 35,000 alumni records at the time. In one year, more than 3.5 million emails were sent with an average 18 percent open rate putting us above industry benchmarks.- Managed event registration pages and promotion across all media channels for more than 30 McCombs Alumni Network chapters- Served on the dean’s web committee to help advise on the school’s web initiatives and strategies

Austin, Tx

COMMUNICATION: Managed internal and external communications including content creation for all media and social network channels (Twitter, Facebook, Tumblr, blog, and e-newsletter); drafted press releases; designed promotional materials, event invitations, and other organizational collateral; recorded and edited all audio, photo, and video promotional content.EVENTS: Planned and coordinated the organization’s fundraising and donor cultivation events including soliciting and securing donations and sponsorships; planned and executed event logistics including coordination of special event volunteers; created and tracked event budgets. DEVELOPMENT: Facilitated organization’s transition into Salesforce and maintained donor database; drafted grant proposals for corporate and foundation funding; maintained annual grant calendar and identified opportunities for new grant funding by conducting research of public and private funding sources; tracked, evaluated, measured, and processed individual donations and pledges; drafted donor acknowledgment letters.Selected accomplishments:- Profit from in-person fundraising events increased 63 percent, total donations received increased by 70 percent and the average donation received per person increased 20 percent. Outside of fundraising events, individual donations tripled between 2010 and 2011 due to increased brand awareness, email and direct mail solicitations and other digital fundraising efforts.- Led the organization’s website redesign process, serving as the lead for content and design

Austin, Tx

EVENTS and COMMUNICATION: Managed day-to-day execution and content creation for online and social platforms (Twitter, Facebook, Flickr, blog, and email newsletter); facilitated redesign of company website and managed weekly updates; conducted initial consultations with clients and prepared follow up event proposals; maintained events database and calendar; event photography.ADMINISTRATIVE: Maintained the company’s QuickBooks accounting system including creating and tracking sales, invoices, and collections; reconciled monthly bank statements, prepared employee payrolls, and facilitated weekly bank deposits.

Austin, Tx

Wrote and edited donor communications and public outreach materials; facilitated a planned upgrade of the donor database and then helped design a prospective donor tracking system and donor cultivation pipeline within that database; managed certain donor and public outreach activities; managed volunteer intake and mentoring program.

Austin, Tx

Developed and then wrote and revised organization’s newsletter; maintained annual grant calendar; conducted research on current and prospective donors; wrote and prepared cover letters, grants, press releases, and individual proposals.

Austin, Tx

Compiled extensive weekly show listings and conducted research for articles, shows, and venues.

Bachelor Of Arts (Ba) In Communication, Bachelor Of Arts (Ba) In Global Studies

International Affairs, History

Study Abroad

Front-End Web Development