Scrum Master (January 2019 – Present)An accomplished servant leader with sound knowledge in agile principles, values and practices. Expert at driving the adoption and enforcement of scrum practices, removing impediments and fostering self-organization. I have in-depth understanding of Agile disciplines and methodologies. I advocate change, and creating an environment for continuous improvement.-Facilitate scrum meetings (sprint planning, sprint reviews, retrospectives)- Version1 Proficiency -Conduct working sessions/planning meetings -Ensured timely updates by regularly communicating project status & progress to management &executives.-Kept stakeholders engaged & expectations had been set regarding their involvement & participation.-Mentored team members and stakeholders on Agile Scrum best practices.Sr. Research Analyst (May 2013 – December 2018)As a senior research analyst for State Farm, I serve as a lead SME on social media analysis and feedback. I utilize social media and digital survey insights to analyze the voice of the customer. I have the ability to take insights and translate them to stakeholders and leaders, to not only bring awareness, but to invoke internal change.-Lead SME on various projects including; building out and implementation of social media command center, creation of social media customer care program, restructure social media governance & strategy, social media audits, and social media listening and reputation monitoring -Monitor social media feedback daily, and mine social media data using internal social tools and text analytics -Determine relevant insights and report out my findings in monthly reports, dashboards, and ad hoc reports.-Project manager on creation, and reporting of online digital customer surveys (intercept and persistent)- Leverage data to identify key opportunities for improving the customer experience and drive customer growth & retention-Manage contracts/relationships with third party vendors

- Create the overall social media strategy for company- Create budgets for social media activities and campaigns- Oversee photography for blog shots- Manage projects and timelines of 4 freelancers we work with- Plan social media campaigns & contest to promote new products/promotions- Design Pinterest promotions using Piqora (Formerly Pinfluencer)- Identify online influencers- Manage social media campaigns and day to day activities- Write daily editorial content for multiple blogs- Manage company Facebook, Twitter, Google+, & YouTube profiles- Create and manage Pinterest page & boards-Work with retailers (Walmart, Jo-Ann Fabric & Craft Stores, and Michaels) to create and cross promote specific social media campaigns- Act as an additional customer service rep on social media channels- Create and upload video content- Engage in online/real time conversations and answer questions on social media channels- Analyze and evaluate social media campaigns and strategies- Compile monthly reports using analytics to monitor social media growth, engagement, and effectiveness of campaigns - Monitor trends in social media- Monitor the activities of main competitors in social media- Work with other marketing branches to integrate different activities- Create and maintain a social media editorial calendar and posting schedule- Manage change and adopt social media into the corporate culture Accomplishments & Milestones-Within a year there has been a double-digit increase across all social media platforms. Most notable a 55% increase in Facebook fans, a 50% in YouTube subscribers, and a 270% increase in twitter followers-Established a new company presence on Pinterest where within 3 months we had over 3,000 followers.-Within a year I increased the number of unique visitors to one of the company’s blog by 240%, a second company blog was increased by 15%. All done without the help of any marketing dollars.

I mainly work with small businesses, and individuals within the beauty, entertainment, and fashion industries. The services I offer include, creating social media strategies, teaching social media best practices, social media audits, and more. I also really enjoy speaking to and educating college students on how social media can help them professionally in life.

-Develop marketing plan to acquire segment participants in multiple cities -Create segment script and talking points for the on-air talent -Conduct research to plan and execute date activities for segment participants -Coordinate with affiliate radio stations on times and dates segment liners will air-Analyze and organize all contestant entry data-Write copy for on air talent to promote segment-Assess social media marketing strategies to determine rate of return. Identify and create new ways to optimize ROI-Create contest conducted on social media platforms, to promote brand awareness- Research emerging social media trends, technologies, as they pertain to management’s goals- Increased awareness, interaction, & sales of products/brands promoted online, by increasing social media presence by updating regularly, using grassroots marketing techniques, and creating contests to promote company products-Took twitter followers from 50k to over 100k in less than three months- Increased twitter followers by 30% within a month of managing platform

-Managed and created company social networks/content for company blog, facebook, twitter, and youtube channel- Created reports using Google analytics to analyze pageviews and site traffic- Created Facebook ads and analyzed CTRs and ad insights-Created product description copy & priced all merchandise on website using a CMS platform-Created online marketing & newsletter materials -Analyzed and forecasted new clothing trends

-Managed payroll administration of contract workers-Organized, and kept database of event logistics (where, when and how's of the weekend)-Supervised, and hired volunteers/staff to execute event production-Conducted research on materials and acquired equipment needed for awards show

-Responsible for every phase day-to-day store operations.-Established sales goals, managed budgets and devised sales forecasts.-Maximized sales and profitability of assigned areas through execution of company programs. -Interviewed, hired, trained, mentored, coached and evaluated performance of hourly associates.-Responsible for personnel management, merchandise selection and presentation and store operations

-Dealt directly with customers either by telephone, electronically or face to face-Responded promptly to customer inquiries-Handled and resolve customer complaints

Wrote multiple daily blog posts, researched story leads, and sourced pictures online via Wire Image, and Wenn. Also created reports on site traffic utilizing Google Analytics.

Throughout this time I worked on several independent films, fashion week shows, entertainment events, and The Victoria's Secret fashion show, all while living in Los Angeles. I worked in many different capacities including, production assistant, wardrobe assistant, wardrobe supervisor, and backstage dresser.

Assisted with press releases, and constructed media kits.

Assisted with radio station live remotes, and event promotions. Wrote commercial copy, and created press releases.

Constructed press releases and media kits.