Jill Kocher Brown Email & Phone Number

Elgin, Illinois

Greater Chicago Area

Writing weekly articles focused on practical search engine optimization for ecommerce sites, presenting short webinars, and covering SEO industry events.

Chicago, Il

IBM is the world’s largest digital agency network. IBM acquired ResourceAmmirati in 2017.Developed, managed, marketed and ran business development for the SEO offering. Delivered actionable, data-driven, innovative recommendations to clients, and collaborated with them to achieve implementation. Honed my technical SEO skills working loosely with IBM IT teams to execute SEO solutions. Clients included Tiffany & Co., Hertz, Nationwide, Reebok, United Airlines.

Chicago, Il

Developed, managed, marketed and ran business development for the SEO offering. Delivered actionable, data-driven, innovative recommendations to clients, and collaborated with them to achieve implementation. Clients included Barnes & Noble, DSW, Shaw Floors, Newell Rubbermaid, P&G, Bush’s Beans. IBM acquired ResourceAmmirati in 2017.

Provided subject matter expert feedback to the authors to improve the final product. 1) "The Art of SEO" by Jessie Stricchiola, Stephan Spencer, Rand Fishkin & Eric Enge2) "Mastering Search Analytics" by Brent Chaters3) "The Art of SEO, 2nd Edition" by Jessie Stricchiola, Stephan Spencer, Rand Fishkin & Eric Enge

Chicago, Il

Created a comprehensive SEO strategy to drive no-cost subscriptions via nonbranded search. Identified and worked with IT to solve a critical, crawl-blocking geolocation practice. Increased nonbranded natural search visits by 492% and subscriptions by 562%.

After Covaio acquired Netconcepts, I drove integration of Netconcepts’ presales support, processes, methodology, tools, deliverables, clients, and personnel into Covario’s San Diego-based SEO practice.

After onboarding in U.S. client services for the New Zealand-based delivery team, I rapidly increased my SEO skills and persuaded executives to move SEO delivery to Madison. I managed business, built the team, supported business development, and created strategic and actionable recommendations for our ecommerce-focused client roster. Clients included Ann Taylor, Expedia, Footlocker, Orbitz, REI, Shoes.com, Skechers, Verizon. Acquired by Covario, which was subsequently acquired by iProspect.

Hired without previous SEO experience to provide client management for Fortune 500 e-tailers and major content networks. Managed schedules and client requests, interacting with the delivery team producing the deliverables in the New Zealand office. Time zone overlaps meant a 2-4 hour window of time to communicate in real time with this critical group. Absorbed search engine optimization (SEO) knowledge quickly to fill the need for more immediate client servicing. Championed the need for a U.S.-based delivery team to serve our U.S.-based clients. Promoted to analyst on the new U.S. delivery team in recognition of my leadership & accrued SEO knowledge.# Managed the team of content optimization specialists, both on staff and contractors.

Pioneered a new approach for Intel's Internet Marketing Group using a proven methodology to develop a single, global set of processes, roles and measures. Previously, Intel's decentralized Web teams each had their own processes, leading to duplication of efforts and content, unnecessary cost, and inefficiencies.Led and collaborated with a virtual "extended team" representing Intel's business groups and programs worldwide. Ensured that this group works together effectively during multi-day face-to-face process design sessions, bridging gaps between cultural, stylistic and organizational differences. Managed a consultative agency to adapt business process re-engineering methodology to Intel's culture and business needs. Internalized agency's methodology, enabling me to manage the project without their (costly) assistance.

Responsible for creating, measuring and ensuring the success of the customer scenario process at Intel across all of Intel’s audiences worldwide.Worked closely with the Channel team to ensure that their audience’s needs were met in the customer scenario pool while ensuring consistency of customer scenario process across audience teams.

Responsible for driving consistent, world-class customer experience across intel.com through corporate policy and process.Drove the strategy behind a major redesign of the homepage of Intel.com. Managed the team responsible for the worldwide homepages, worldwide Web author communication and intel.com research. Advised Intel groups wishing to create Web content, always championing customer experience and the Intel® brand.Conceived, wrote, and approved through Intel management new policies and process that keep intel.com focused in a common direction. Educated the intel.com internal community about new policy and process, while consistently championing customer experience and the Intel® brand.

Managed the homepage of Intel.com to flawless execution day to day, including worldwide biweekly updates and creative agency management. Worked closely with the divisional across Intel to create and manage an editorial calendar. Responsible for various cross-site projects, including search engine update and cross-site clean up. Proactively established and managed a forum for a key group of rogue Web authors.

Managed several PR-managed sections of intel.com, including intel.com/pressroom and intel.com/education. Responsible for maintenance, redesigns, agency management and project coordination with other intel.com Web authors. Program and project management, including department new-hire training and major tradeshow / event logistics. Responsible for final edit on all press releases.

5/96-8/96: Page Designer: Designed inside pages and section front pages on Harris systems.9/95-8/96: Copy Editor: Filled a standard position on the copy desk, including editing stories, writing headlines and captions, and proofing graphics.Circulation at the time: 200,000 daily

Bachelor'S Degree, Dual Major: Communications & American Studies

Activities and Societies: Copy Editor at Stanford Daily (newspaper), Ultimate Frisbee Team, House Manager at Phi Sig Housing Co-opStanford.

High School Diploma, Diploma

Activities and Societies: Cross country running, track, cross country skiing, yearbook, newspaper