• Work across the organization to market programs, drive fundraising initiatives, and convey brand messaging through all communication platforms• Manage website, social media platforms, and email systems, while keeping an eye on additional methods to digitally connect with the Boulder JCC community• Ensure clear, consistent messaging throughout all digital communication efforts• Initiating the move to a new email platform, managing the transfer of contact lists, and setting and managing deadlines for upcoming launch in November 2022• Regularly write articles for JCC programs for publication in the Boulder Jewish News• Promote programs through local calendars, publications, and relevant social media/blogs• Work with department budgets to create media plans that ensure maximum coverage and return on investment

Provide strategic and creative guidance to a spectrum of clients including nonprofits and emerging brands.

Drove the strategic vision, positioning, narrative and consumer-facing marketing initiatives to build brand awareness and market share for Max Studio, the luxury fashion brand founded by Leon Max, Russian American fashion designer and retailer.Oversaw the development of all brand communications which included press releases, website/e-commerce/social media content, copywriting, company literature, editorial calendars, internal marketing and media kits for three in-house collections, licensed lines and department store exclusives. Negotiated and led marketing partnerships, events and sponsorships to build a favorable brand/designer image and increase recognition with global customers and the general public; some partners/events included Vanity Fair/Annie Leibovitz/Taschen Campaign Hollywood pre-Oscars book launch, W Magazine/Stefano Tonchi book launch and National Portrait Gallery/Vogue 100 exhibition.

Managed six client accounts including Avon, Boots No. 7, Liz Lange Maternity and John Frieda at PR agency specializing in high-end fashion, beauty and lifestyle, leading the development and implementation of PR strategies and strategic communication plans; managed a team of assistant account executives.

Developed the communications strategy and messaging platform for Betsey Johnson, the iconic American fashion designer best known for her feminine and whimsical designs of apparel, footwear, accessories and fragrances distributed in 2000+ specialty stores.

Developed and executed the launch of Marc by Marc Jacobs, the most successful retail introduction of a contemporary clothing, shoe and accessory line in 2001. Collaborated with cross-functional teams on high-profile, global brand and product initiatives including advertising campaigns, retail environments, exclusive and limited-edition collaborations, celebrity-charity partnerships, executive profiles, pitching and editorial opportunities.