Brands: Missing Link Supplements & Absorbine Pet Care• Manage all aspects of my business relationships (national & regional accounts, distributor, broker) within the Pet Specialty channel to optimize sales strategies and achieve revenue goals.• Launched a new product line in 2020 – Collaborated with strategic partners to gain distribution, react quickly and effectively to the changing market environment, and beat revenue goals by double digits.• Bussiness Development - Planned & Executed Canadian market launch, resulting in second year growth rate of 60%• Customer Service, providing flexibility and practical solutions to all levels while developing programs to drive brand awareness, product education, and profit growth.• Strong analysis & planning. Monitor multiple data streams to provide accurate forecasting for product planning, budget spend, and revenue expectations. • Category management, leading the strategy, calculating the risk to be bold with creative problem solving to drive win/win growth.

Brand: PetSafe• Focused on West Coast business development in the Pet Specialty and Natural grocery channels. • Launched two new product lines, utilized a strategic sales approach, and collaborated with territory sales managers to gain product distribution.• Established relationships and quickly resolved any issues with brokers, distributors, and retail partners to gain trust and accelerate growth.• Partnered with internal teams to develop programs to drive trial and repeat purchase of RSC consumables.

Brands: NutriVet Supplements & Beefeater Treats/Chews• Business development with national and international key accounts and building brand awareness and overall double-digit sales growth on multiple product lines. • Successfully developed client specific sales & marketing plans, budgets, and profit margin scales.• Conducted strategic category management assortment reviews which resulted in product line optimization and efficiencies.• Developed relationships with key decision-makers at all buying levels, and expanded reach by partnering with key third-party reps/brokers.

• Managed $85 million in annual retail sales focused in toys, feeding, aquatic / bird and outdoor / travel and developed strong business relationship with primary customer PetSmart.• Handled issues quickly, mediated and negotiated resolutions to provide innovative results.• Successfully planned, implemented and launched two major re-branding campaigns. Increased brand visibility and overall sales growth. Achieved double digit 1st year increase followed by high single digit increase for the following two years as the strategic plan played out.• Maintained market awareness, and provided sales trends to suppliers and retailers.• Handled monthly budget forecasts with adjustments and comments on variances to goal.

• Established strong relationships with high level decision makers in current business model and developed new opportunities for growth to the bottom line business. • Served as Project Manager creating timelines, communicating updates and influencing to provide innovative opportunities. • Introduced new product lines and expanded into alternate channels (Pool & Patio, Pet Specialty).• Increased brand visibility by creating promotional and off shelf display opportunities including floor displays, endcaps, floor stacks, thereby pushing comps from previous year in declining aftermarket automotive marketplace.• Assisted with Expos, tradeshows and customer product training.

• Managed product selection, market trends, implementation strategies, and created new product designs. • Negotiated terms, pricing, returns, promotions, special buy offers and forecasted weekly for 11 retail stores.• Reported to Senior Management in the areas of GM, sales, turns, and financials - budget vs. plan.• Collaborated in the implementation and training of department wide analysis program.

Presentation Manager (2005 to 2006)• Successfully created merchandise vision, product flow, and optimized category linear footage. • Expanded and reduced assortment to increase profitability and turns while maintaining planogram integrity.• Handled initial projections and distributed data to replenishment team for accurate pre-buy/product forecasting. Inventory Manager (2004 to 2005)• Ensured accurate vendor purchases, delivery, and replenishment of inventory to multiple distribution centers, and stores. • Coordinated and provided analysis and reporting including turns, product flow, in-stock levels and PO status. • Collaborated in development, testing, and implementing new company-wide replenishment software