Jim Irving Email and Phone Number

Secured buy-in with global contracts across 3 of the major holding groups (Dentsu Aegis, Vivaki and IPG)and drove adoption amongst fortune 500 companies who align within these holding groups.Also led a global team who serviced the Microsoft business and maintained relationship plan across marketing, ops, technology and partner enablement divisions. Facilitated quarterly meetings to discuss developments and ensure in tight alignment on asks for technology enhancements.Developed sales strategies for GTM and developed a successful vertical strategy to align with the media teams within the company.

Manage strategic business in the West Coast, Microsoft being the largest account. Lead corporate initiatives, maintain relationship map and concise ongoing assessment of risks and opportunities.Project quarterly forecast.

Developed trusted executive relationships and led a team to support Atlas' strategic accounts. Identified ways to grow revenue through creative solutions to meet client needs.

Consulted for publishers, ad networks and clients direct on how to maximize digital investments. Worked with Adify (a Comcast company), Cars.com and dealer group Sonic Automotive. Dissolved after being recruited to work for Microsoft.

Assist both major OEMs and large dealer groups to develop appropriate marketing strategies which can most effectively help them accomplish their marketing goals.Responsible for developing plans and GTM to establish partnership with corporate dealer groups. Built full service team to support all aspects of servicing this new segment.

Built the first marketing team and owned product within the company before moving into a role to drive a new initiative to develop a "gold team" to develop a new product and lead the sales charge to break into a new market segment we identified as the biggest growth opportunity for the company at the time.

Own Mercedes-Benz client and managed a team who supported the business. Developed ground breaking media approach around a unique launch of the new R Class which was successful to the point client spoke to the work as a keynote at JD Power conference in Las Vegas.

Managed team and developed digital media strategy for a number different clients. Accounts included: Honda, Pioneer Electronics and ampm.

Worked with Media Director to establish the first online media team within the LA division which provided media support for a large list of accounts including: NAMCO, FOX Family Channel, Dominoes Pizza etc.

Part of the digital media team at an exciting time when digital media (aka banner ads) was only in its infancy. Worked on every executional facet within the team from planning to billing and learned the value of streamlining process.