Jim Kelley

Jim Kelley Email and Phone Number

Head of Global Product - Apparel and Sports Equipment @ Circana
Boulder, CO, US
Jim Kelley's Location
Boulder, Colorado, United States, United States
Jim Kelley's Contact Details
About Jim Kelley

Business executive with demonstrated success building and leading large teams to drive overall business success. Brand strategy expert with proven ability to translate consumer and marketplace insights into actionable, effective strategies, plans, and programs. Experience leading all aspects of consumer research, advertising, promotions and publicity for leading national and international brands. Outstanding abilities developing insight-driven marketing and product strategies. Exceptional leadership skills highlighted by results-oriented management of cross-functional teams, agencies and vendors.Specialties: General managementBrand strategyResearch and analyticsMarketing Product developmentProject managementAdvertising development PromotionsStrategic partnershipsBrandingTeam buildingConsumer productsFootwearApparelSports EquipmentSporting Goods

Jim Kelley's Current Company Details
Circana

Circana

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Head of Global Product - Apparel and Sports Equipment
Boulder, CO, US
Website:
circana.com
Employees:
6141
Jim Kelley Work Experience Details
  • Circana
    Head Of Global Product - Apparel And Sports Equipment
    Circana
    Boulder, Co, Us
  • Circana
    Head Of Global Product - Apparel & Sports Equipment
    Circana Mar 2023 - Present
    United States
    Lead global product management and development for Circana's Apparel and Sports Equipment businesses
  • The Npd Group
    Head Of Global Product - Apparel & Sports Equipment
    The Npd Group Nov 2022 - Mar 2023
    United States
    Lead global product management and development for NPD's Apparel and Sports Equipment businesses.
  • The Npd Group
    President - Sports
    The Npd Group Nov 2013 - Mar 2023
    Boulder, Co
    General Management responsibility for NPD's US Sports division, providing data-driven analytics, insights, and business strategies to senior leadership teams at the world's largest brands across athletic footwear, active apparel, cycling, and sports equipment.• Led division through 5x revenue growth while consistently exceeding annual margin and contribution targets.• Built and oversee a high-performance team analyst, client servicing, and sales teams.• Built and maintain strong relationships with C-Suite executives at clients and key industry associations ensuring we continue to deliver against their critical information needs.• Guided team through two separate acquisition integration efforts including product strategy, steam structure, and migration of client base to new company and platform.
  • Leisure Trends Group
    Vice President, Chief Operating Officer
    Leisure Trends Group Jul 2009 - Oct 2013
    Boulder, Co
    Led overall strategy and operations of the custom consumer research and syndicated retail sales analytics business for this market research firm specializing in the sports, outdoor recreation, fitness, hospitality, and tourism industries.End-to-end responsibility for firm’s custom consumer research services. Managed study design, analysis, reporting, and recommendations for industry-leading brands. Grew revenue by 275% over a four-year period.
  • Market Force Information
    Director Of Marketing
    Market Force Information Feb 2006 - Sep 2008
    Led marketing strategy, execution and evaluation for this top-ranked information services company specializing in the delivery of customer experience insights through web and phone-based applications.Directed strategic development and implementation of company’s annual marketing plans. Guided internal teams, agencies and vendors in execution of plans using online and offline advertising, mass email, direct mail and publicity. Drove revenue growth in excess of 20% annually.
  • Levi Strauss & Co.
    Director Of Customer Marketing
    Levi Strauss & Co. Aug 1994 - Jul 2005
    Directed strategy and implementation of all Levi’s brand marketing efforts with major retail customers including JCPenney, Sears, Kohl’s, Mervyn’s and May Department Stores to deliver brand’s sales, equity and financial goals. Through series of positions with increasing responsibility, managed all aspects of Levi's brand consumer research programs including advertising and brand equity research, led development and execution of brand's national advertising campaigns (television, print, out-of-home, radio, internet), guided media strategy and retail marketing programs.
  • United States International Speed Skating Association
    Competitive Speed Skater
    United States International Speed Skating Association Nov 1991 - Apr 1994
    Competed at the elite level in national and international competitions including 1994 US Olympic Team Trials
  • Devonrue, Ltd.
    Research Associate
    Devonrue, Ltd. Jul 1989 - Oct 1991
    Developed and executed marketing programs including case studies and promotional material to support company’s business simulation / strategic planning software package.

Jim Kelley Skills

Market Research Marketing Strategy Marketing Strategic Partnerships Strategy Marketing Research Retail Product Marketing Strategic Planning Project Management Sales Advertising Product Development Program Management Leadership Multi Channel Marketing

Jim Kelley Education Details

Frequently Asked Questions about Jim Kelley

What company does Jim Kelley work for?

Jim Kelley works for Circana

What is Jim Kelley's role at the current company?

Jim Kelley's current role is Head of Global Product - Apparel and Sports Equipment.

What is Jim Kelley's email address?

Jim Kelley's email address is jk****@****nds.com

What schools did Jim Kelley attend?

Jim Kelley attended Colgate University.

What skills is Jim Kelley known for?

Jim Kelley has skills like Market Research, Marketing Strategy, Marketing, Strategic Partnerships, Strategy, Marketing Research, Retail, Product Marketing, Strategic Planning, Project Management, Sales, Advertising.

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