Jim Werner

Jim Werner Email and Phone Number

Tourism Destination Development and Marketing Consultant @ Philadelphia, PA, US
Philadelphia, PA, US
Jim Werner's Location
Philadelphia, Pennsylvania, United States, United States
Jim Werner's Contact Details

Jim Werner work email

Jim Werner personal email

n/a
About Jim Werner

Over two decades of experience in strategic destination marketing, brand management, and revenue generation. As Chief Tourism Officer at Visit Philadelphia — Greater Philadelphia’s destination marketing organization — I drove impactful partnerships, creative marketing strategies, and measurable ROI.Some examples of my results include:• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. Developed strategic partnerships with 200+ key stakeholders, enhancing the destinations visibility and attracting new audiences.• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. Led Visit Philadelphia to win prestigious Platinum Adrian Award from HSMAI by leveraging technology and collaboration to increase hotel room nights and direct revenue.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Implemented data-driven approaches to optimize marketing campaigns, resulting in increased visitation with measurable ROI.I am excited about opportunities to leverage my expertise to drive the success of destination marketing organizations, creating memorable experiences for travelers and sustainable economic growth for communities.

Jim Werner's Current Company Details
Consultant

Consultant

Tourism Destination Development and Marketing Consultant
Philadelphia, PA, US
Jim Werner Work Experience Details
  • Consultant
    Tourism Destination Development And Marketing Consultant
    Consultant
    Philadelphia, Pa, Us
  • Consultant
    Tourism Destination Development & Marketing Consultant
    Consultant Oct 2022 - Present
    Tailored guidance to travel industry leaders, focusing on partnership building, market research, and innovative solutions.Highlights:• Developed business plan for luxury hotel property;• Guided an online booking platform with enhancing their DMO collaboration using AI;• Conducted market research to understand virtual reality's impact on travel planning.
  • Visit Philadelphia™ (Formerly Known As Greater Philadelphia Tourism Marketing Corporation)
    Chief Tourism Officer
    Visit Philadelphia™ (Formerly Known As Greater Philadelphia Tourism Marketing Corporation) 2018 - Oct 2022
    Greater Philadelphia Area
    • Built an impactful research and tourism development team that was at the core of the organization’s strategy to increase visitation and economic impact across Greater Philadelphia.• Directed research to study COVID-19’s impact on travel intent, informing marketing and crisis strategies for destination recovery.• Spearheaded strategic partnerships with tech firms, equipping 180 regional businesses with new resources, yielding 1.6M content views in a year.• Served as a board member to US Travel Association, Drexel University Center for Hospitality Management, Pennsylvania Association of Travel and Tourism and Philadelphia Gay Tourism Caucus.
  • Visit Philadelphia
    Vice President Of Hotel Relations And Tourism Development
    Visit Philadelphia 2016 - 2018
    Philadelphia, Pennsylvania, United States
    • Cultivated hotel partnerships with 90 properties, amplifying support for Visit Philadelphia, a significant recipient of hotel tax funds.• Developed seasonal and exhibit related hotel packages with a 20:1 ROI and increased hotel room nights by 94%.
  • Visit Philadelphia
    Senior Director Of Industry Relations
    Visit Philadelphia 2015 - 2016
    Philadelphia, Pennsylvania, United States
    • Galvanized support from public and private funders by articulating tourism's economic and community impact, resulting in increased funding.
  • Visit Philadelphia
    Partnership Director
    Visit Philadelphia 2005 - 2015
    Philadelphia, Pennsylvania, United States
    • Orchestrated 200+ impactful partnerships, utilizing research-driven strategies to boost marketing performance.
  • Temple University School Of Tourism & Hospitality Management
    Adjunct Professor
    Temple University School Of Tourism & Hospitality Management Aug 2015 - Aug 2019
    Philadelphia, Pennsylvania, United States
    • Taught undergraduate courses on destination management and tourism planning and development for STHM, a part of The Fox School of Business.
  • Philadelphia Housing Authority
    Communications Specialist
    Philadelphia Housing Authority 2002 - 2005

Jim Werner Skills

Public Relations Advertising Marketing Social Media Marketing Social Media Media Relations Marketing Communications Management Digital Marketing Email Marketing Event Management Newsletters Copywriting Online Marketing Publicity Integrated Marketing Event Planning

Jim Werner Education Details

Frequently Asked Questions about Jim Werner

What company does Jim Werner work for?

Jim Werner works for Consultant

What is Jim Werner's role at the current company?

Jim Werner's current role is Tourism Destination Development and Marketing Consultant.

What is Jim Werner's email address?

Jim Werner's email address is ji****@****ple.edu

What is Jim Werner's direct phone number?

Jim Werner's direct phone number is +121559*****

What schools did Jim Werner attend?

Jim Werner attended La Salle University.

What skills is Jim Werner known for?

Jim Werner has skills like Public Relations, Advertising, Marketing, Social Media Marketing, Social Media, Media Relations, Marketing Communications, Management, Digital Marketing, Email Marketing, Event Management, Newsletters.

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