Freelance Consultant specializing in Analytics big and small. Whether it's creating a sales incentive plan or building a predictive model to identify future profitable customers, Main Street Analytics will use your data to give you a competitive advantage. ==> Executive Dashboards in Tableau, Power BI, or Spotfire==> Customer Value Analysis==> Marketing Research Insights==> Predictive Analytics==> Data Mining==> ForecastingRecent successes include:==> Developed Company Wide and Departmental Scorecards for Technology team==> Created Sales and Marketing Strategy and Framework for Technology company.==> Created Executive Dashboards by integrating multiple revenue streams (Admissions, Gift Shop Sales, Donations and Memberships) with insightful metrics around Member engagement and value for a Non Profit ==> Developed a Customer Lifetime Value metric and scorecard for a B2B outsourcing company==> Enhancing an Inventory Management algorithm for a small manufacturing and retail company.==> Deep Dive analysis of a massive eCommerce International Consumer Survey==> Sales and Profitability analysis for a start-up professional services company.

Led sales and marketing analytics function for startup Animal Health Pet Therapeutic Company.Developed and implement Sales Compensation Plan for National Sales team.Developed Weekly/Monthly/Quarterly KPI Reporting package for Senior Management and Board of Directors.Built Analytics capability and deliver ad hoc analysis for multiple strategic initiatives such as territory optimization, account targeting and segmentation.Developed Sales Forecasts by product and geography.Influenced data strategy and platform build for Customer and Sales Data Marts.

Start Up Consulting Company focusing on the analytical needs of small and mid-size businesses. Specializing in aggregating data across the business -- Accounting, Contact Management and Web Data to give one view of your customer. => Executive Metric Dashboards=> Customer Profiling and Value Analysis=> Predictive Analytics and Data Mining=> Campaign Targeting and Analytics=> Business Software ConsultingKey engagements included:* Identified Key Business Drivers to improve Channel and Brand Forecast process for $90M Gift Company.* Launched Machine Learning Initiative for National Mortgage Company to identify customer defection issues.* Created Marketing Insights around the ideal campaign type path and optimal number of marketing touches.* Developed Business Intelligence Dashboards for various Small Businesses using Tibco Spotfire.

Analytical consultant providing data driven insights to support key Senior Management strategy and budget decisions. Lead consultant focusing on optimal staffing models to increase client satisfaction while minimizing labor costs. Developing statistical models to identify business drivers that contribute to positive customer experience. Providing Customer profiling and measurement of technology office pilots.

Internal Analytic Consultant, driving customer insight to the business through the use of statistical modeling and analysis. Directed team of statisticians who build models to drive targeting for retention and loyalty marketing programs. Consulted with Direct Marketing Managers in use of and interpretation of models. Recruited, hired, and trained both internal statisticians and external vendors. Responsible for managing multi-million external budget for consultants/contractors from RFP development through project management activities. Leveraged team to develop strategic insights to influence Senior-level business decisions.

Built reporting and analytics team for newly formed business unit. Responsible for business unit forecasting and expense management. Developed and delivered key performance indicators (KPI) and monthly operations reviews for executive leadership. Leveraged past experiences to integrate team members to CRM techniques and tools and was point person for new product development and pricing.

Built Campaign Analytics team to support the targeting and analysis of retention and loyalty campaigns to the base. Grew team from 3-9 analysts through recruiting and retention efforts. Responsible for training and development of analysts from a wide variety of industries. Key focus was consulting of targeting and back-end measurement of direct marketing campaigns for retention and cross-sell efforts. During this time, many new products were added to the portfolio with targeting criteria needed to be developed. Led internal team efforts to develop and implement a campaign management process that lead to a disciplined approach to creating ROI.

Developed and launched high value customer loyalty program targeting top 10% customers. Identified $5M in cost savings to fund program. Led team efforts to develop 10M customer database from conception to implementation, including access and analysis tools. Developed models to support Quick Response initiative that reduced retail inventory by over $100M (33%). Developed optimal retail space allocation model and tool generating incremental $10M in revenue