James L. Email & Phone Number

Santa Cruz, California, United States

- Work with multiple departments to update and develop content for websites and other online services.- Lead multiple web projects, working with multiple internal departments and outside vendors.- Administers all websites including performance monitoring and improvements, website security, server/system updates- Manage website changes, coordinating with designers, content providers, brand manager, business managers, and IT department- Collaborate with editorial and online companion resources- Manage technical aspects of marketing automation platform

Royal Oak, Michigan, United States

- Manage projects / vendor communication via Trello boards, MS Teams, Basecamp, Slack, and GitHub to monitor progress, track milestones, and meet deadlines. - Work with multiple departments developing and optimize content for 9+ company websites - Ensure content is responsive, accurate, engaging, and adheres to company brand guidelines. - Monitor site analytics and report on any anomalies or opportunities for improvement.ACCOMPLISHMENTS: - Lead website migration project converting a drupal 8 site to WordPress consolidating hosting and management resources resulting in a $7,000 per year savings. - Spearheaded Google Analytics utilization campaign generating custom reports and presenting information to key stakeholders helping to shape marketing and content strategy increasing social media interactions and raising email open rate by 6%. - Lead initiative to implement structured data into key website to promote visibility across multiple Google services resulting in a 11% increase in traffic to targeted pages. - Lead website backup project to consolidating files and services reducing monthly AWS cost by 90% - Lead Education Outreach project to create an online lesson section by integrating YouTube API, developing page content, & scheduling post providing an outlet for previously under-utilized media. - Integrated Hotjar analytics into site to provide a clear representation of visitor behavior helping to develop a UI/UX improvement strategy. - Integrated chat assistant into website reducing call center load by 20% through configuring user pathsand monitoring report metrics to shape response triggers.

Oversaw and lead development from start to finish for multiple Small business websites using Magento 1 and WordPress CMS platformsDesigned and developed user-friendly responsive websites, including an optimized one-page checkout that increased user clicks and subsequent customer purchases.Trained multiple staff members in internal web functions and coding standards, including steps on making minor updates and changes.Integrated web forms into pages to collect necessary data reducing the amount of interactions needed to complete the request and increasing customer satisfaction.Achieved a consistent look and visual theme across website by promoting uniform fonts, formatting, images, and layout.Optimized existing web markup by correcting errors, updating code to the latest standards, and improving formatting and layout to decrease load time and increasing SEO scores.Implemented changes to site markup to improve cross browser compatibility and mobile responsiveness by adding classes to HTML and adding media queries to CSS ensuring the site displays properly across all devices.Successfully converted digital mockup designs to full functioning websites.

Southgate, Mi

Designed, launched, and managed a Magento e-commerce website that generated more than $325,000 of revenue during its first 21 months.Improved on-site SEO and raised conversion rate by 88% through data analysis and UX/UI improvements.Spearheaded email marketing campaigns via Constant Contact & MailChimp utilizing A/B testing resulting in increased site traffic and increased sales by 5%.Managed department team workflow prioritizing content and facilitating content upload schedule.Utilized Google Analytics to analyze site traffic and adjust marketing focus accordingly.Used Google AdWords to create ad campaigns increasing web traffic to targeted products and pages.Designed and created graphics for websites, Emails, and print ads using Adobe Photoshop and Adobe Illustrator.Used Adobe Photoshop and Gimp to Enhanced product photos by adjusting lighting / shadows, cropping, and cleaning.Developed a contact gateway page to better direct customer inquiries to the proper department.

Belleville, Mi

* Installed Custom LAMP stack on PC's used as informational Kiosks for military and health care use. * Successfully identified, diagnosed, and fixed website problems, including broken links, typographical errors, and formatting issues on CMS platforms such as Drupal, Joomla, and Wordpress.* Evaluated and became knowledgeable in new standards, technologies, and trends in new software and website development.* Provided server administration, creating network shares and managing users via Active Directory.* Diagnose and repair server and end user problems via remote connection or on site. * Developed and implement end user and server sided backup solutions and disaster recovery plans.* Performed routine server checks and virus scans to optimize performance and maintain server health.