I am a seasoned business strategist with deep experience in consumer goods, category/consumer insights, and product development. My towering strength is my analytic skill and ability to generate actionable insights that result in winning strategies in the marketplace. As someone who has worked for huge companies and run a dynamic small business, I bring a pragmatic approach to challenging business problems.In my spare time, I enjoy repairing and restoring old cars and motorcycles, powder skiing, and watching Japanese Anime and Marvel with the young adults living under our roof.
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Co-Founder And Chief CaffeinatorFeniks Inc. / Rubi Micro Cafe 2014 - 2024Seattle, WaBringing cafe-quality coffee beverages to new places through the Rubi Micro-Cafe, our next generation automated retail experience.
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Director Of Category ManagementTrident Seafoods 2022 - 2023Seattle, Washington, United StatesLead product management for all canned salmon brands as well as our Whitefish species: Wild Alaska Pollock, Pacific Cod, Halibut and Rockfish. Responsibilities include business planning, inventory management, strategic pricing, competitive insights, channel selling stories, and new product development. -
Vp Marketing And Channel DevelopmentCoinstar Jun 2011 - Dec 2013Bellevue, WaManaged all aspects of the coffee kiosk program development and commercialization within the new venture division. Secured placement contracts with seven of the top ten retailers in the US. Developed the product roadmap, created the brand name and identity and menu items. -
Vp Shopper Insights And Category ManagementPepsico Jul 1996 - Jun 2011Seattle, Washington, United StatesWas a founding member of the PepsiCo category management team. Progressed through a series of roles, ultimately leading a team of 14 category professionals on the $1.1B Safeway business. Was a major contributor in the effort to displace Coca-Cola as the Category Partner on soft beverages ($700MM). -
Sr Project ManagerInformation Resources Inc Apr 1994 - Jul 1996 -
Retail Sales RepresentativeThe Pillsbury Company Mar 1992 - Apr 1994Bloomsburg, Pa
Jim Craig Education Details
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Economics/Entrepreneurial Studies
Frequently Asked Questions about Jim Craig
What is Jim Craig's role at the current company?
Jim Craig's current role is CPG Executive, Consumer and Category Insights Leader.
What schools did Jim Craig attend?
Jim Craig attended Babson College.
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