Jim Derrickson Email & Phone Number

Los Angeles, Ca, Us

Huntington Beach, Ca, Us

Petaluma, Ca, Us

Distribution partner management, national expansion, shipping logistics and sales operations for a third-generation family owned and operated regional leader at the forefront of the dairy industry, and the first dairy manufacturer in the United States to become American Humane Certified.• Manage relationships with key natural channel distributors UNFI and KeHE• Manage relationships with direct customers Target, Sprouts, Safeway, Raley's and Save Mart.• Oversee distribution of new and existing items and handle associated logistical challenges. • Track sales and manage inventory levels to optimize service levels.• Coordinate with sales forecasting, demand planning and sourcing to optimize expansion execution.• Manage the orders team.

Petaluma, Ca, Us

Distributor partner management, production demand planning, inventory management and logistics with a fast-paced, rapid-growth natural foods manufacturer in the San Francisco Bay Area, with products available in both the natural and conventional grocery channels throughout North America.• Managed the production demand plan & forecast, based on current/historical demand & projected growth.• Managed relationships with distribution partners UNFI, C&S and KeHE• Managed relationships with direct sales partners Wal-Mart, Target, Kroger and Trader Joe's.• Managed inventory and worked to achieve the goal of 90% or better service levels.• Managed 3rd-party carriers and inventory at 3rd-party cold storage facilities.• Managed direct-to-consumer and food service sales in eCommerce on Shopify site.• Managed the warehouse team.

Us

Business development, marketing, sales and strategic initiatives for a 40-year-old manufacturer of natural foods available at natural foods retail throughout the United States including Whole Foods Markets.• Led initiative to become a distribution partner with KeHE, a leading natural foods channel distributor.• Brought in largest monthly sales increase in five years and the largest order in the company’s history.• Managed promotional sales efforts such as TPRs and in-store demos.• Advised with branding, including logo, packaging, website and social media platforms. • Created costing and breakeven analysis for all products; made recommendations based on that analysis.• Managed the sales team and interns.

Business development, marketing, sales and strategic initiatives for a plant-based dairy manufacturer with distribution throughout Northern California in the natural foods channel, including Whole Foods Markets.• Obtained product placement at Northern California Whole Foods Markets, which has dramatically increased sales for the company and led to the company’s first year of profitability.• Created and implemented new business plan and marketing plan for the company, which has helped the company stay on track for sustained, managed growth.• Led process to improve the company’s production facility, update packaging, and expand distribution in order to manage growth and meet increasing demand for The Cultured Kitchen’s products.• Took the company from a struggling business with limited distribution at farmers markets and small natural foods stores to being a viable, profitable business and successful NorCal Whole Foods vendor.• Managed the delivery team.

Managed all marketing initiatives for premium winery in Napa Valley, including website management, social media, site marketing, focus groups, wine club development, and hotel presentations.• Created and implemented new business plan for the winery, which streamlined operations, helped increase sales, and improved marketing practices.• Developed a new sales tracking system in which unit goals were aligned with financial goals, which led to a more targeted approach to setting sales goals.• Managed winery tours and tasting room sales.• Networked with limo/tour companies, hotels and B&Bs throughout the Napa Valley wine region, which built referrals among Napa Valley resorts and dramatically increased consumer traffic to the winery.

Us

Managed internal functional groups to track order estimates and align goals with financial obligations; forecasted national sales goals; developed and assigned DVD unit goals by retail account to Sales team; managed communication between Sales and Marketing.• Conducted weekly upper management meetings where order estimates were compared with financial goals, national goals were reported for upcoming DVD releases, and current inventory was aligned with future demand for the purpose of reporting on upcoming profits associated with DVD releases.• Developed account-exclusive DVDs for specific retailers such as Wal-Mart, Target and Best Buy. This led to increased unit sales for new releases with a higher profit margin for both Warner and the retailers.• Managed the development of a new automated order tracking system with the Demand Planning team, which created greater efficiency in reporting retail orders to senior management.• Forecasted 2008 sales for all NFL, NBA, and NHL titles.• Developed comprehensive marketing strategy for Franchise new release and catalog releases, which led to increased sales of under-utilized catalog DVDs.• Created Franchise catalog promotion strategy for 2008 release calendar.

El Segundo, California, Us

Managed several key projects in Mattel’s Worldwide Entertainment division. Worked with various Mattel IP such as Barbie and Hot Wheels to grow the entertainment category and drive sales of existing toy brands.• Developed detailed music strategy for Barbie and other Mattel brands and presented recommendations to WW Entertainment division director.• Designed corporate strategy recommending that Mattel include more innovative technology in their products and presented recommendations to Mattel senior management.• Participated in qualitative research, including in-depth interviews, ethnography, and focus groups.

Co-founder and owner of music publishing, transcribing, arranging, and engraving company, and small independent record label.• Managed the production of major artist songbooks, off-Broadway show arrangements, marching band and concert band arrangements, lead sheets, and method books.• Generated all marching band work for Hal Leonard during marching band season.• Maintained working relationships with Berklee Press, Music Theater International and MPL, Paul McCartney's publishing company.• Sold 12,000 Jabberpony CDs through record stores, live shows, and internet sales.• Generated over 50 radio playlist adds for Jabberpony including several Top 10 adds.• Arranged for Jabberpony to appear on the 1998 Lilith Fair tour.• Managed the inclusion of 2 songs on the television show Dawson’s Creek.

Master Of Business Administration - Mba, Marketing, Entrepreneurship

Ba, Political Science