Jim Edson Email and Phone Number

As a member of the executive team, I define and drive the strategic marketing plan and improve sales and marketing alignment. Manage 23 team members including Portfolio Directors, Product Managers, Field Training Specialists, Graphic Artists and a Medical Illustrator in executing high value surgeon and rep education, product pipeline prioritization, and product launch processes. Prioritize business development and private label opportunities, develop marketing assets, lead forecasting and annual budgeting, and steer new product introductions. Key Achievements ♦ Introduced 30+ systems in 5 years.♦ Expanded KOL teams and instituted acquisition analytics to track program successes and improve ROI across 5 US regions. ♦ Grew business by prioritizing recruitment of top level, high-volume surgeons. Launched 6-8 surgeon education courses annually averaging 40+ attendees with a conversion rate of 60%+. Executed 2 fellows courses annually averaging 30+ attendees, 4 introductory rep education courses annually averaging 30+ attendees, and 2 advanced rep education courses averaging 20+ surgeons. ♦ Integral contributor in positioning Paragon 28 for IPO. Gathered marketing data for due diligence phase. Completed IPO in October 2021 with a valuation of $1.1B.♦ Increased usage on Surgeon Finders by 100% over 2 years, enrolling over 400 surgeons, by innovating new direct to consumer and digital marketing platform strategy. Built www.tenotac.com and www.misbunionfix.com digital strategy to engage and drive customers to Surgeon Finders. ♦ Drove growth through acquisitions, business development prioritization and execution of private label opportunities. Led marketing integration of 2 technology companies expanding instrumentation and AI capabilities.

I was enlisted by Paragon as the 1st marketing leader charged with formalizing marketing and product strategy to position this start-up for explosive product growth and revenue expansion. Hired a 14-member product management, medical education, events and digital team in accelerating commercialization of hardware and biologics solutions and capturing voice of customer. Directed creation of marketing assets, surgeon and rep education, forecasting and budgeting, and new product introductions.Key Achievements♦ Drove multimillion-dollar revenue growth through introduction of 20+ systems in >2 years.♦ Grew the KOL team and designed a KOL engagement strategy to expand product reach. Executed 4 annual surgeon education courses averaging 50+ attendees with a 60% conversion rate. Launched 2 fellows courses annually averaging 30+ attendees, and 4 rep education courses averaging 30+ attendees.♦ Advanced product launch efficiency, cut expense, and reduced scope creep by partnering with engineering to establish phase gates in the product life cycle plan. ♦ Increased cash flow and optimized ROI through introduction of 5-year forecasts for new and existing products, creation of an annual and monthly budget tracker, and institution of project charters to prioritize projects for development.

In 2015, my role expanded to strategic leadership of multiple screw/pin portfolios. Partnered with executive team in business development, acquisition and integration strategy for lower extremity products. Managed 2 Product Managers on the Foot and Ankle Reconstruction and Screw-Pin Team and guided KOL teams in project design and execution. Steered domestic and international product development plans including revenue projections, launch schedules, barriers to entry, etc.

In my first role with Acumed, I managed the screw/pin portfolio, the top revenue generating portfolio in the company. Identified internal and acquisition development opportunities to tap into new clinical markets. Drove pricing & reimbursement strategy, global registration & distribution strategy, and clinical data strategy for Screw/Pin, Forefoot/Midfoot, and Central. Led product lifecycle spanning project Initiation, concept evaluation, planning, design, validation, observation, and post market surveillance. Directed representative and surgeon education, developing relationships with KOLs to drive product growth. Facilitated surgeon and agent advisory board meetings to collect Voice of Customer feedback. Key Achievements♦ Integral in development and launch of multiple products: 3.0/3.5 Hexalobe Screw System; 3.0/3.5/4.0/4.5/6.5/7.3 Cannulated Screw System; Ratcheting Compression Plating System; 2.7/3.5 Variable Angle Screw System.♦ Innovated a prescriptive program for Top 5 legacy product (Arthrex FT Compression Screw) to protect market share in alignment with patent expiration. Targeted 15 domestic agents to retain existing business and capture new business (5-10% growth). ♦ Reached 3% global growth of the Screw-Pin, and a 7% revenue increase of Central in mature markets.♦ Key in the addition of 4 competitive product offerings to product roadmap as part of the portfolio growth strategy.

As an Adjunct Faculty member. I instructed college students in application of Microsoft Office Suite (Word, Excel, Access).

As a high school instructor, IU designed and facilitated 6 courses in math, science and business. Key Achievements ♦ Attained ~$40K grant to upgrade technology and fund curriculum improvements.

During my time with Xerox, I built relationships with key decision makers within large organizations in the Portland metro region and throughout the US. Advised business decision makers on Xerox information technology and business solutions. Key Achievements♦ Achieved sales growth in each of the 4 quarters with the company (15% total for territory).