Jimena Ramírez L Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

I Develop overall plans, programs for specific Heinz & Kraft products for Mexican and Hispanics markets through the assignment of specific project tasks to project team members.• Company Structuring and Strategy: Developed the Kitchen structure, defining internal roles, facilitating communication with external agencies, and crafting digital strategies to guide The Kitchen towards achieving its KPIs.• Streamlined Processes: Implemented a structured induction guide and optimized internal processes, resulting in improved feedback follow-up and more efficient operations.• Team Leadership: Directed team members in developing business and marketing plans for assigned products and brands, including pricing strategies, sales plans, and implementation strategies.•Cross-Department Collaboration: Built strong relationships with the Food Lab, Heinz Selection, and E-commerce teams to create collaborative content and ensure cohesive operations.•Strategic Content Planning: Developed detailed content calendars, competitive benchmarks, and data analysis to drive performance, including a comprehensive TikTok strategy focused on content creation, engagement tactics, and growth objectives.• Manage Kitchen budget and produce reports for our stakeholders.

Mexico

Temporary project aimed at assisting the family residential project's development in Acapulco• I ensure daily coordination among our team, provide transparent communication to partners, and actively seek investors• I create the brand and marketing strategy• Collaborate with architects, researchers, and financial experts to drive progress • Manage the project's budget and produce reports for our partners

Remote

As an experienced web development professional, I oversaw the daily operations and expansion of our web development and creative teams• Achieved complete success in managing Fat Earth's website clients, demonstrating exceptional project management skills, technical expertise, and strong commitment to delivering great results• Coordinated and managed the day-to-day output and growth of web developers, leveraging strong leadership skills, clear communication, and strategic planning to ensure optimal efficiency• Developed and executed highly effective processes and strategies for web development services, showcasing deep expertise in the latest technologies and best practices in the industry• Demonstrated expertise as a Klaviyo Email Specialist, project management, and design skills to deliver outstanding client results from conception to completion

Mexico City Area, Mexico

As the sole operator of Mexican tourist trains, I took pride in my role as the industry leader in providing exceptional travel experiences. I led the team responsible for the strategic planning, operational management, and overall structure of these iconic trains that traversed the diverse landscapes of Mexico: Tren Chepe Express, Tren Chepe Regional & Herradura Express• Led a diverse team across multiple states, overseeing the operation of tourist trains and demonstrating strong leadership skills in a challenging environment• Implemented effective project management tools and strategies to enhance communication and productivity among team members• Devised and executed sales strategies across various channels, driving substantial revenue growth while demonstrating strategic business acumen• Revamped the digital infrastructure of the Chepe train with innovative technologies and customer-centric design, enhancing customer satisfaction• Created and executed successful marketing campaigns that attracted a growing number of passengers • Develop business plans for new initiatives, showcasing strategic foresight and financial expertise, while identifying and seizing new avenues for growth

Mexico City Area, Mexico

As a proactive and responsible marketing specialist with extensive experience in successfully managing teams of 12 or more, I excelled at coordinating complex digital projects within tight deadlines• Managed a team remotely while working and traveling the world with @remoteyear from September to August 2018, exceeding our marketing goals• Planned and executed ViajaCompara's (Travel Metasearch) digital strategy, collaborating with our agencies on multi-channel digital marketing strategies• Led and planned marketing campaigns to optimize ViajaCompara's site and successfully implement initiatives• Managed technology to generate traffic and site conversion, creating online campaigns, business models, and marketing plans, and establishing KPIs for each campaign and team member• Generated and monitored SEO, SEM, social media, email marketing, online advertising, and PR with travel destinations and bloggers to acquire customers

Houston, Texas Area

As the restaurant admin manager, I brought extensive experience in managing complex operations and delivering outstanding customer service to every aspect of my work• Managed all restaurant expenses and payroll, including relationships with suppliers and employee management• Supervised the bcnhouston.com site and online reviews on platforms such as Yelp, Zagat, and Urban Spoon• Created social media campaigns, conducted SEO, and managed email marketing to promote the restaurant• Managed QuickBooks for online accounting and OpenTable for online reservations• Oversaw restaurant expenses, relationships with suppliers, and employee management• Coordinated private events and supervised customer service• Developed weekly reports providing insights to owners on daily expenses, sales, and customer reviews

Mexico City Area, Mexico

As the advertising coordinator, I brought a wealth of experience in developing and executing successful national offline campaigns • Led a successful advertising campaign across all company sectors, which led to a remarkable 30% sales increase for Gran Plan (Aeromexico's exclusive hotel and air travel packages) and earned recognition from Gran Plan's top executives• Established strategic partnerships with industry leaders such as Disney, Royal Caribbean, and Banamex to execute integrated marketing campaigns and enhance brand visibility• Conceptualized and launched Aeromexico's "Origen y Destino" corporate history book, a captivating publication that highlighted the airline's rich heritage and commitment to delivering seamless travel experiences

Mexico City Area, Mexico

As an experienced project manager, I successfully coordinated cross-functional teams and executed complex digital projects for a variety of clients• Optimized daily service and operations for multiple high-profile accounts• Collaborated with clients to provide comprehensive digital solutions, including marketing campaigns, digital analytics, new project development, performance reports, and social media strategies• Streamlined internal agency departments (Planning, Design, Technology, Creativity, and Media) to seamlessly deliver on client needs and consistently achieved top-rated client satisfaction with a rating of +9.5/10 compared to peers

Mexico City

As the marketing analyst intern, I was responsible for:• Market research projects (qualitative and quantitative analysis)• Focus group coordination (sessions, field trials, personal interviewing, and surveys)• Result analysis and presentations• Participating in the “Neuromarketing Research” project• Managing new clients accounts including first appointments, quotations and monitoring

Master Of International Marketing

A master that will enable students with skills in management and strategy and with specialized skills in market research, branding.

Bachelor Of Business Administration (B.B.A.), Marketing

Education record