• Implement and manage digital campaigns aimed at expanding sexual and reproductive rights for women in Latin America. • Identify and develop digital strategies and tactics to grow online communities, target decision makes, and sway public opinion using human rights frameworks, persuasive messaging, and content creation. • Monitor and evaluate campaign effectiveness on a regular basis to identify opportunities for digital growth and impact throughout the region.

∙ Cultivated and managed 50+ relationships with social media influencers that position the client’s brand in a positive, authentic way. ∙ Spearheaded the creation and implementation of content and timely marketing campaigns to heighten following, engagement, brand awareness, and ROI. ∙ Monitored the online presence of the client’s brand and engage with users to strengthen customer relationships and brand loyalty.

• Researched, wrote, and published six news articles for the Metro and Campus sections. • Covered local political events, social issues, and breaking stories in the Greater Boston area. • Developed story ideas and pitched to news editors.

• Managed digital and creative content for all clients by creating media projects to promote client platforms on social networking sites like Twitter, Facebook, and Instagram. • Increased brand awareness and expanded client’s media lists by crafting interactive social media posts promoting client products, services, events.