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SVP Sales, CCO and General Management Executive with experience at premier consumer package goods companies: LALA U.S.(3 yrs), previous dba Borden Dairy Company; PepsiCo (20 yrs); Reebok (5 yrs); Coca-Cola USA; and Procter & Gamble (7 yrs).Proven ability to lead: large teams, strategy, national customers, sales planning, category management, consumer insights, go-to-market teams and change. Track record of winning with the business and people development. Consistently delivered results for 20 years in change leadership assignments at PepsiCo with the last 15 years at SVP level.Lead the LALA U.S. turnaround, national expansion and subsequent acquisition (from private equity to public co.) by Grupo LALA in 2016 - Added $200MM to private valuation and 5X. Integrated U.S. branded business into $4B public co. Group LALA in 2017.
Vizsense
View- Website:
- vizsense.com
- Employees:
- 23
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Board MemberVizsense Dec 2018 - PresentDallas, TexasInfluencer Marketing Services - VizSense influencer marketing campaigns are rooted in proprietary technology, research, analytics and executed by experienced campaign managers -
Svp Sales And Chief Commercial OfficerLala U.S., Inc Dec 2014 - Dec 2017Dallas, TexasReported to CEO, leading LALA U.S. Sales and Commercial teams. Including: Strategy, Go-To-Market teams, the growth agenda, National Accounts, Field Sales, HQ Sales Planning, Sales Finance, Pricing, Category Management and Consumer Insights. Developed strong relationship, impact and trust with Grupo LALA Chairman and CEO. Business valuation jumped $200MM and 5X.Lead the turn-a-round strategy and results that resulted in the acquisition of the U.S. business in mid 2016 by the $4B public company Grupo LALA in Mexico. Important driver of the acquisition was securing national distribution in the U.S. for the LALA ('15-'16) and Promised Land ('16-'17) brands. -
PrincipalJames E. Richard Llc Jan 2013 - Dec 2014Dallas, TexasSenior Sales Management, General Management, Commercial/Marketing and Strategic Planning consulting in CPG, PE/VC and B2B - micro to mid cap companies
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Svp Sales - Quaker Foods And Snacks North AmericaPepsico Feb 2011 - Feb 2012Role reported to President of QFNA, lead the $3B+ Quaker sales functions, including 18 executive direct reports: National Account Management; Headquarter Sales Planning/Strategy; Trade spending/pricing; Foodservice; Category Management and Shopper Marketing. -
Svp/Division Vice President - WestPepsico Jan 2005 - Jan 2011Sales, Field Operations and General Management leadership role managing the $3B business in the Western one third of USA for the Quaker, Tropicana, Gatorade Business Units of PepsiCo Warehouse Sales. 600 people organization. -
Svp/Division Vice President - Sw And Southern RegionPepsico Nov 1998 - Dec 2004Dallas, Tx -
Vice President And General Manager Of West Franchise Business UnitPepsico Jun 1996 - Oct 1998Seattle, Wa -
Vice President/General Manager Of Massachusetts Market UnitPepsico Jun 1994 - Jun 1996Boston, Ma -
Vice President, Customer Development - New England Business UnitPepsico Aug 1993 - Jun 1994Boston, Ma -
Vice President Field Sales (Footwear And Apparel)Reebok May 1991 - Jul 1993Boston, Ma -
Director - West Division SalesReebok May 1989 - Apr 1991Irvine, Ca -
National Accounts And Hq Training TeamsThe Coca-Cola Company Apr 1987 - Apr 1989Atlanta, Ga And Chicago, Il -
Marketing Manager - Sales, Market And Consumer ResearchNielsen Jul 1986 - Mar 1987 -
Hq Sales, National Accounts, Merchandising/Marketing, Sales Planning, And Field LeadershipProcter & Gamble Apr 1980 - Jun 1986
Jim Richard Skills
Jim Richard Education Details
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Marketing And General Management, Minor Economics -
Executive Development Program
Frequently Asked Questions about Jim Richard
What company does Jim Richard work for?
Jim Richard works for Vizsense
What is Jim Richard's role at the current company?
Jim Richard's current role is Board Member at VizSense.
What is Jim Richard's email address?
Jim Richard's email address is jim.richard1@me.com
What is Jim Richard's direct phone number?
Jim Richard's direct phone number is (855) 311*****
What schools did Jim Richard attend?
Jim Richard attended University Of Minnesota - Carlson School Of Management, The University Of Chicago Booth School Of Business.
What are some of Jim Richard's interests?
Jim Richard has interest in Reading History And Economics, Outdoor Adventure, Competitive Cycling, Family Time.
What skills is Jim Richard known for?
Jim Richard has skills like Consumer Products, Shopper Marketing, Management, Fmcg, P&l Management, Cross Functional Team Leadership, Sales, Crm, Leadership, Competitive Analysis, Sales Operations, Key Account Development.
Who are Jim Richard's colleagues?
Jim Richard's colleagues are Eric Fiske, Noelle Pellecer, Nathaly Guzman, Louise Alexandra Cortez Mejía, Tiona G., Matt Larroquette, Alex Legamaro.
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Jim Richard
Baton Rouge, La2albemarle.com, albemarle.com4 +122575XXXXX
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Jim Richard
Raleigh-Durham-Chapel Hill Area3gmail.com, hstalks.com, foursquare.com -
4yahoo.com, yahoo.com, hotmail.com, richards.com
2 +190628XXXXX
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