Experience: 30 years experience in visual communications, strategy and design management. I've worked with companies and organizations of all sizes in over fifty business categories. If you're looking for an agile partner to consult on strategic issues – call me. Leverage your brand to help achieve business goals and objectives. Open new doors to distribution with better trade, dealer network and e-commerce insights and strategies.I've been a thought leader since I first brought computer-based design services for packaging into companies like Kodak and Bausch & Lomb almost 30 years ago. I can identify problems and help instigate changes needed in organizations that want to take their brand's effectiveness to the next level.Specialties: Brand Strategy and Architecture developmentPositioning Strategy for new product/service launch Naming and Nomenclature systemsBrand and Corporate Identity evaluation and system developmentLogo/brand mark design, guidelines and managementIP development and protection strategiesPackage design and system architecture