Jim Heitzman Email & Phone Number

Greater Chicago Area

Leads Celtic, an integrated advertising agency inclusive of client services, media, creative services, digital, social/content and production. At Celtic, we’ve shaped dedicated teams with a blend of industry marketing knowledge and creative acumen. We come to the table with experience and then quickly dig into your brand to ensure the creative drives success. For over 26 years, Celtic has built a reputation of excellence. We care deeply about uncovering the right message, generating mind-blowing ideas and maximizing the budget to make a business impact.

Lead account team in collaboration with strategy, interactive and creative staff to execute fully integrated marketing communication programs that achieve client business objectives. Manage a variety of account relationships—Career Education Corporation, First Midwest Bank, Leica Microsystems, Discover Financial Services, Hewitt Investment Group, Abbott and Q Center—in developing message alignment programs, lead generation/cultivation campaigns across traditional and online advertising, direct response promotions, e-marketing, web-based programs and internal communications.Major Accomplishments:•Led team developing interactive web solution for Hewitt Investment Group with custom client portal environment to enhance client information exchange, resulting in a substantial sales increase within first month of implementation.•Developed strategy plan and positioning for Discover Financial Services that aligned corporate vision to customer service goals and created a foundation for all tactical implementation moving forward.•Created and implemented integrated communications plan for Career Education Corporation in alignment with new psychographic segmentation. Web-based virtual tour was Webby Award Honoree and Higher Education Marketing silver medal winner.•Led team in creating GDA award-winning website and new messaging platform for First Midwest Bank to better serve their key audience segments.

Worked with this environmental consultancy, focused on recycling alternatives for municipal and hospitality locations, to develop a more seamless marketing approach, including development of statements of work, strategic plans and assessment materials. Provided counsel on presentation and marketing materials. Supported new business efforts to achieve business goals.

gyro/HSR Business to Business a full-service global Advertising/Marketing/Public Relations agency Managed Chicago-based accounts—CCH Tax and Accounting, SIRVA Relocation, Burns & Wilcox, LaSalle Bank, Gordon Flesch Company—in development and execution of integrated marketing communications programs, message planning, budget development and tactical support. Managed agency staff including strategy, public relations, interactive and traditional creative.Major Accomplishments:•Repositioned client marketing communications to strategically align products with audience segment in place of typical product-centric promotion, resulting in more efficient cross-selling opportunities.•Developed integrated marketing communications for financial institution that resulted in a 15% response rate.•Launched outdoor campaign for business equipment distributor that won 2007 Business Marketing Association Pro-Comm Best of Division award.

Directed agency’s account management services, participated in business development efforts and served on agency board shaping organizational vision. Responsible for managing agency staff, developing strategy and executing fully-integrated marketing communication programs including direct, general, e-campaigns and web-based programs to achieve client’s business goals and ensure ROI. Assumed full P&L responsibility for budgets up to $2 million. Managed accounts including: City of Chicago, State of Illinois, U.S. Cellular Corp., Laidlaw International, Costco Wholesale, Airport Retail Management, TTX Co., Electro-Wire, Inc. and Leahy/IFP.

Created marketing communications consultancy to help small businesses improve their results through strategic communications, securing seven new clients in twelve months and collaborating with $100M full-service advertising agency on major new business pitch. Developed strategic plans and managed execution of advertising, direct marketing, and collateral.

Behavioral health and senior housing development, management and marketing company•Developed, executed and monitored corporate communications plans and branding program.•Managed national, multi-site direct marketing programs; planned and developed tv, radio and print campaigns supporting multiple divisions; oversaw all media management for corporate clients; restructured programs to increase both efficiency and revenue; responsible for trade show support, public relations programs and multi-site marketing programs building greater corporate brand equity and utilization levels.•Achieved occupancy targets for clients by consistently delivering on-target communication programs.

•Developed marketing strategies and integrated marketing programs that included advertising, sales collateral, direct mail, special events, public relations and sales force motivation to ensure expected results.•Supervised outside ad agencies and internal media service department staff to achieve marketing objectives.•Achieved occupancy goals for $63 million project resulting in meeting bond requirements.•Increased awareness and achieved 10% higher utilization of services.•Wrote and produced radio and award-winning print campaigns.

Bs, Marketing

Education record