National Sales Director
Callaway
all brands - Callaway Golf, Ben Hogan, Top Flite and Odyssey Golf)Responsible for managing all aspects of 18 regional sales representatives, 10 sales agents, and 2 key account managers - Total revenues of over $100 Million annuallySenior Director overseeing 9 person Customer Care department Managed and reported on department operating budget of $4.6 million Prepared and lead pre-line, mid year business review and long range planning meetings with strategic customers (GT, FGL, GG1 and Mass Merchants)Presented annual Canadian sales plan to Senior Officers at Global Corporate HeadquartersCo-developed and facilitated annual sales and marketing meetings - for sales team and entire organizationWorked as part of Senior Management to develop sales and marketing programs to support sales, margin and CTP requirementsAccomplishmentsIncreased sales from 2005 ($94M) to a record year in 2007 ($105 M) Initiated and completed integration (post acquisition) of entire sales team, policies and programs for 2006 Recorded record pre-books for 2006Attended every key Regional PGA and FGL preview/buying show in Canada from 2005-2007Director of Marketing - Callaway Golf and Odyssey Golf Brands, Sept 2004 - Sept 2005Managed A&P Budgets for key brands Callaway Golf and Odyssey Golf ($3.5 million)Managed 12 person demo day technician team in Canada - scheduling, budgeting and reportingManaged and coordinated all trade and consumer shows Purchased ad space (TV, Print and On-line) Developed and execute consumer and trade promotionsKey contributor in local product development process (footwear, accessories)